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Hospitality sales and promotionstrategies for success /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Hospitality sales and promotion/ Derek Taylor.
Reminder of title:	strategies for success /
remainder title:	Hospitality sales & promotion
Author:	Taylor, Derek,
Published:	Oxford ;Butterworth-Heinemann,2001.
Description:	1 online resource (xv, 320 p.) :ill.
Subject:	Hospitality industry - Marketing. -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585462364 (electronic bk.)
ISBN:	9780585462363 (electronic bk.)
ISBN:	0080508200 (electronic bk.)
ISBN:	9780080508207 (electronic bk.)
ISBN:	9780750649865
ISBN:	0750649860

Hospitality sales and promotionstrategies for success /
Taylor, Derek,1932 August 5-

Hospitality sales and promotionstrategies for success /[electronic resource] :Hospitality sales & promotionDerek Taylor. - Oxford ;Butterworth-Heinemann,2001. - 1 online resource (xv, 320 p.) :ill. - Professional hospitality guides. - Professional hospitality guides..

Includes bibliographical references (p. [313]-314) and index.

The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came -- the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Practical and down-to-earth, this guide discovers: * who is your customer? market segments and groups * how can you reach them effectively? the secrets of successful public relations * new and traditional technologies; from direct mail to using the Internet to maximum advantage. Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis. An essential, practical and explanatory guide to sales promotion International case studies Well-known, experienced author.

ISBN: 0585462364 (electronic bk.)

Source: 95109:95108Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

147252
Hospitality industry
--Marketing.Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: TX911.3.M3 / T388 2001eb

Dewey Class. No.: 647.94/068/8

Hospitality sales and promotionstrategies for success /
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