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Di Leo, Alessio,

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour / by: Di Leo, Alessio,; Mattia, Giovanni,; Principato, Ludovica, (Language materials, printed)

Subjects

Cognitive dissonance. Impulse buying- Psychological aspects. Impulse buying. Teleshopping- Psychological aspects. Consumer behavior.

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