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Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Online impulse buying and cognitive dissonance :/ Giovanni Mattia, Alessio Di Leo, Ludovica Principato.
その他のタイトル:	examining the effect of mood on consumer behaviour /
著者:	Mattia, Giovanni,
その他の著者:	Di Leo, Alessio,
出版された:	Cham, Switzerland :Palgrave Macmillan,c2021.
記述:	xi, 99 p. :ill. ;22 cm.
主題:	Impulse buying. -
国際標準図書番号 (ISBN):	9783030659226 (hbk.) :

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
Mattia, Giovanni,

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /Giovanni Mattia, Alessio Di Leo, Ludovica Principato. - Cham, Switzerland :Palgrave Macmillan,c2021. - xi, 99 p. :ill. ;22 cm. - Palgrave pivot. - Palgrave pivot..

Includes bibliographical references (p. 81-99).

ISBN: 9783030659226 (hbk.) :NT1637

Nat. Bib. No.: GBC115626bnb

Nat. Bib. Agency Control No.: 020097218UkSubjects--Topical Terms:

1000140906
Impulse buying.

LC Class. No.: HF5415.32 / .M38 2021

Dewey Class. No.: 658.8/342

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
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