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Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Online impulse buying and cognitive dissonance :/ Giovanni Mattia, Alessio Di Leo, Ludovica Principato.
其他題名:	examining the effect of mood on consumer behaviour /
作者:	Mattia, Giovanni,
其他作者:	Di Leo, Alessio,
出版者:	Cham, Switzerland :Palgrave Macmillan,c2021.
面頁冊數:	xi, 99 p. :ill. ;22 cm.
標題:	Impulse buying. -
ISBN:	9783030659226 (hbk.) :

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
Mattia, Giovanni,

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /Giovanni Mattia, Alessio Di Leo, Ludovica Principato. - Cham, Switzerland :Palgrave Macmillan,c2021. - xi, 99 p. :ill. ;22 cm. - Palgrave pivot. - Palgrave pivot..

Includes bibliographical references (p. 81-99).

ISBN: 9783030659226 (hbk.) :NT1637

Nat. Bib. No.: GBC115626bnb

Nat. Bib. Agency Control No.: 020097218UkSubjects--Topical Terms:

1000140906
Impulse buying.

LC Class. No.: HF5415.32 / .M38 2021

Dewey Class. No.: 658.8/342

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
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