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Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Online impulse buying and cognitive dissonance :/ Giovanni Mattia, Alessio Di Leo, Ludovica Principato.
其他題名:	examining the effect of mood on consumer behaviour /
作者:	Mattia, Giovanni,
其他作者:	Di Leo, Alessio,
出版者:	Cham, Switzerland :Palgrave Macmillan,c2021.
面頁冊數:	xi, 99 p. :ill. ;22 cm.
標題:	Impulse buying. -
ISBN:	9783030659226 (hbk.) :

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
Mattia, Giovanni,

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /Giovanni Mattia, Alessio Di Leo, Ludovica Principato. - Cham, Switzerland :Palgrave Macmillan,c2021. - xi, 99 p. :ill. ;22 cm. - Palgrave pivot. - Palgrave pivot..

Includes bibliographical references (p. 81-99).

ISBN: 9783030659226 (hbk.) :NT1637

Nat. Bib. No.: GBC115626bnb

Nat. Bib. Agency Control No.: 020097218UkSubjects--Topical Terms:

1000140906
Impulse buying.

LC Class. No.: HF5415.32 / .M38 2021

Dewey Class. No.: 658.8/342

Online impulse buying and cognitive dissonance :examining the effect of mood on consumer behaviour /
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020 $a 9783030659226 (hbk.) : $c NT1637
020 $z 9783030659233 (eBook)
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035 $a on1222895544
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100 1 $a Mattia, Giovanni, $e author. $3 1000140902
245 1 0 $a Online impulse buying and cognitive dissonance : $b examining the effect of mood on consumer behaviour / $c Giovanni Mattia, Alessio Di Leo, Ludovica Principato.
260 # $a Cham, Switzerland : $b Palgrave Macmillan, $c c2021.
300 $a xi, 99 p. : $b ill. ; $c 22 cm.
490 1 $a Palgrave pivot
504 $a Includes bibliographical references (p. 81-99).
650 # 0 $a Impulse buying. $3 1000140906
650 # 0 $a Impulse buying $x Psychological aspects. $3 1000140907
650 # 0 $a Consumer behavior. $3 146707
650 # 0 $a Teleshopping $x Psychological aspects. $3 1000140908
650 # 0 $a Cognitive dissonance. $3 1000140909
700 1 # $a Di Leo, Alessio, $e author. $3 1000140903
700 1 # $a Principato, Ludovica, $e author. $3 1000140904
776 0 8 $i ebook version : $z 9783030659233
830 0 $a Palgrave pivot. $3 1000140905

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