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Marketing for cultural organizations :new strategies for attracting and engaging audiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for cultural organizations :/ Bonita M. Kolb.
其他題名:	new strategies for attracting and engaging audiences /
作者:	Kolb, Bonita M.
出版者:	New York :Routledge, Taylor & Francis Group,2013.
面頁冊數:	ix, 190 p. ;23 cm.
附註:	Revision of the author's Marketing cultural organisations.
標題:	Performing arts - Marketing. -
ISBN:	9780415626972 (pbk. : alk. paper) :
ISBN:	0415626978 (pbk. : alk. paper)
ISBN:	9780415626958 (hardback : alk. paper)
ISBN:	0415626951 (hardback : alk. paper)

Marketing for cultural organizations :new strategies for attracting and engaging audiences /
Kolb, Bonita M.

Marketing for cultural organizations :new strategies for attracting and engaging audiences /Bonita M. Kolb. - 3rd ed. - New York :Routledge, Taylor & Francis Group,2013. - ix, 190 p. ;23 cm.

Revision of the author's Marketing cultural organisations.

Includes bibliographical references and index.

Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.

ISBN: 9780415626972 (pbk. : alk. paper) :NT1017

LCCN: 2012046141Subjects--Topical Terms:

1000002064
Performing arts
--Marketing.

LC Class. No.: PN1590.M27 / K65 2013

Dewey Class. No.: 658.8

Marketing for cultural organizations :new strategies for attracting and engaging audiences /
LDR:01339cam a2200289 a 4500 001 1000001638
003 DLC
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010 $a 2012046141
020 $a 9780415626972 (pbk. : alk. paper) : $c NT1017
020 $a 0415626978 (pbk. : alk. paper)
020 $a 9780415626958 (hardback : alk. paper)
020 $a 0415626951 (hardback : alk. paper)
020 $z 9780203102367 (ebook : alk. paper)
035 $a 2012046141
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a PN1590.M27 $b K65 2013
082 0 0 $2 23 $a 658.8
100 1 $a Kolb, Bonita M. $3 1000002063
240 1 0 $a Marketing cultural organisations
245 1 0 $a Marketing for cultural organizations : $b new strategies for attracting and engaging audiences / $c Bonita M. Kolb.
250 $a 3rd ed.
260 # $a New York : $b Routledge, Taylor & Francis Group, $c 2013.
300 $a ix, 190 p. ; $c 23 cm.
500 $a Revision of the author's Marketing cultural organisations.
504 $a Includes bibliographical references and index.
505 0 # $a Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
650 # 0 $a Performing arts $x Marketing. $3 1000002064
650 # 0 $a Museums $x Marketing. $3 1000002065