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Romancing the brand :how brands create strong, intimate relationships with customers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Romancing the brand :/ Tim Halloran.
其他題名:	how brands create strong, intimate relationships with customers /
作者:	Halloran, Tim,
出版者:	San Francisco :Jossey-Bass,c2014.
面頁冊數:	v, 262 p. :ill. ;24 cm.
標題:	Branding (Marketing) -
ISBN:	9781118611289 (hbk.) :
ISBN:	1118611284 (hbk.)
ISBN:	9781118828960 (ebk.)
ISBN:	1118828968 (ebk.)
ISBN:	9781118828977 (ebk.)
ISBN:	1118828976 (ebk.)

Romancing the brand :how brands create strong, intimate relationships with customers /
Halloran, Tim,1969-

Romancing the brand :how brands create strong, intimate relationships with customers /Tim Halloran. - 1st ed. - San Francisco :Jossey-Bass,c2014. - v, 262 p. :ill. ;24 cm.

Includes bibliographical references and index.

Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.

ISBN: 9781118611289 (hbk.) :NT665

LCCN: 2013043201Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .H35 2014

Dewey Class. No.: 658.8/27

Romancing the brand :how brands create strong, intimate relationships with customers /
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020 $a 1118611284 (hbk.)
020 $a 9781118828960 (ebk.)
020 $a 1118828968 (ebk.)
020 $a 9781118828977 (ebk.)
020 $a 1118828976 (ebk.)
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245 1 0 $a Romancing the brand : $b how brands create strong, intimate relationships with customers / $c Tim Halloran.
250 $a 1st ed.
260 # $a San Francisco : $b Jossey-Bass, $c c2014.
300 $a v, 262 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Romance and the brand -- Know yourself -- Know your type -- Meet memorably -- Make it mutual -- Deepen the connection -- Keep love alive -- Making up -- Breaking up and moving on.
650 # 0 $a Branding (Marketing) $3 187439
650 # 0 $a Product management. $3 149446
650 # 0 $a Customer relations. $3 147266