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Multichannel marketing ecosystems :[creating connected customer experiences] /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Multichannel marketing ecosystems :/ edited by Markus Ståhlberg and Ville Maila.
其他題名:	[creating connected customer experiences] /
其他作者:	Ståhlberg, Markus.
出版者:	London :Kogan Page,2014.
面頁冊數:	xvi, 259 p. :ill. ;24 cm.
標題:	Multilevel marketing - Management. -
ISBN:	9780749469627 (pbk.) :
ISBN:	0749469625 (pbk.)

Multichannel marketing ecosystems :[creating connected customer experiences] /
Multichannel marketing ecosystems :[creating connected customer experiences] /edited by Markus Ståhlberg and Ville Maila. - London :Kogan Page,2014. - xvi, 259 p. :ill. ;24 cm.

Includes bibliographical references and index.

" Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company"--Provided by publisher.

ISBN: 9780749469627 (pbk.) :NT1220

LCCN: 2013026094Subjects--Topical Terms:

1000002483
Multilevel marketing
--Management.

LC Class. No.: HF5415.126 / .M843 2014

Dewey Class. No.: 658.8/72

Multichannel marketing ecosystems :[creating connected customer experiences] /
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020 $a 9780749469627 (pbk.) : $c NT1220
020 $a 0749469625 (pbk.)
020 $z 9780749469634 (ebk.)
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040 $a DLC $b eng $c DLC $d DLC
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082 0 0 $2 23 $a 658.8/72
245 0 0 $a Multichannel marketing ecosystems : $b [creating connected customer experiences] / $c edited by Markus Ståhlberg and Ville Maila.
260 # $a London : $b Kogan Page, $c 2014.
300 $a xvi, 259 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 # $a " Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV centric path to a multi channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m commerce, searchability in a multi channel world and predictive marketing, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media. This book features 32 contributors from leading marketing companies across the globe such as, the California-based accounting software company Intuit, South Carolina-based Content Marketing company Enveritas Group, California-based advertising company Tribal Fusion, and SapientNitro, an international marketing and advertising company"--Provided by publisher.
520 # $a "With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign. Multi-Channel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry - the seismic shift from a single TV-centric path to a multi-channel interactive ecosystem which puts digital technology at the heart of every campaign. With separate chapters on the remaking of marketing, the rise of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel Marketing Ecosystems shows how marketers and brand managers can react positively to changes in consumer behaviour, building customer responses and loyalty via the full spectrum of digital media"--Provided by publisher.
650 # 0 $a Multilevel marketing $x Management. $3 1000002483
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Customer relations. $3 147266
700 1 # $a Ståhlberg, Markus. $3 1000002481
700 1 # $a Maila, Ville. $3 1000002482