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Contemporary brand management /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Contemporary brand management // Johny K. Johansson, Kurt A. Carlson.
作者:
Johansson, Johny K.
出版者:
Thousand Oaks, CA :SAGE Publications,c2015.
面頁冊數:
xi, 259 p. :ill. ;24 cm.
標題:
Branding (Marketing) - Management. -
ISBN:
9781452242873 (pbk.) :
ISBN:
1452242879 (pbk.)
Contemporary brand management /
Johansson, Johny K.
Contemporary brand management /
Johny K. Johansson, Kurt A. Carlson. - Thousand Oaks, CA :SAGE Publications,c2015. - xi, 259 p. :ill. ;24 cm.
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
ISBN: 9781452242873 (pbk.) :NT1730
LCCN: 2013034507Subjects--Topical Terms:
1000002493
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255 / J64 2015
Dewey Class. No.: 658.8/27
Contemporary brand management /
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Includes bibliographical references and index.
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Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
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