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Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Contemporary perspectives on corporate marketing :/ edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
Reminder of title:
contemplating corporate branding, marketing and communications in the twenty-first century /
other author:
Balmer, John M. T.
Published:
Abingdon, Oxon :Routledge,2013.
Description:
xix, 156 p. :ill. ;24 cm.
Subject:
Corporate image. -
ISBN:
9780415662093 (hbk.) :
ISBN:
0415662095 (hbk.)
Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
Contemporary perspectives on corporate marketing :
contemplating corporate branding, marketing and communications in the twenty-first century /edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. - Abingdon, Oxon :Routledge,2013. - xix, 156 p. :ill. ;24 cm. - Routledge interpretive marketing research ;17.
Includes bibliographical references and index.
ISBN: 9780415662093 (hbk.) :NT3051
LCCN: 2013001761Subjects--Topical Terms:
149623
Corporate image.
LC Class. No.: HD59.2 / .C65 2013
Dewey Class. No.: 658.8
Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
LDR
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contemplating corporate branding, marketing and communications in the twenty-first century /
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edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
260
#
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Abingdon, Oxon :
$b
Routledge,
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2013.
300
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xix, 156 p. :
$b
ill. ;
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24 cm.
490
0
$a
Routledge interpretive marketing research ;
$v
17
504
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Includes bibliographical references and index.
650
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$a
Corporate image.
$3
149623
650
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Corporate culture.
$3
149651
650
# 0
$a
Communication in organizations.
$3
149634
650
# 0
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Branding (Marketing)
$3
187439
650
# 0
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Corporations.
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150567
700
1 #
$a
Balmer, John M. T.
$3
1000002505
0 based onreview(s)
Location:
ALL
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
E16228
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.8 C761 2013
一般(Normal)
在架
0
5030000-1020014
1 records • Pages 1 •
1
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