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Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Contemporary perspectives on corporate marketing :/ edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
其他題名:	contemplating corporate branding, marketing and communications in the twenty-first century /
其他作者:	Balmer, John M. T.
出版者:	Abingdon, Oxon :Routledge,2013.
面頁冊數:	xix, 156 p. :ill. ;24 cm.
標題:	Corporate image. -
ISBN:	9780415662093 (hbk.) :
ISBN:	0415662095 (hbk.)

Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena. - Abingdon, Oxon :Routledge,2013. - xix, 156 p. :ill. ;24 cm. - Routledge interpretive marketing research ;17.

Includes bibliographical references and index.

ISBN: 9780415662093 (hbk.) :NT3051

LCCN: 2013001761Subjects--Topical Terms:

149623
Corporate image.

LC Class. No.: HD59.2 / .C65 2013

Dewey Class. No.: 658.8

Contemporary perspectives on corporate marketing :contemplating corporate branding, marketing and communications in the twenty-first century /
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020 $a 0415662095 (hbk.)
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050 0 0 $a HD59.2 $b .C65 2013
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245 0 0 $a Contemporary perspectives on corporate marketing : $b contemplating corporate branding, marketing and communications in the twenty-first century / $c edited by John M.T. Balmer, Laura Illia and Almudena González del Valle Brena.
260 # $a Abingdon, Oxon : $b Routledge, $c 2013.
300 $a xix, 156 p. : $b ill. ; $c 24 cm.
490 0 $a Routledge interpretive marketing research ; $v 17
504 $a Includes bibliographical references and index.
650 # 0 $a Corporate image. $3 149623
650 # 0 $a Corporate culture. $3 149651
650 # 0 $a Communication in organizations. $3 149634
650 # 0 $a Branding (Marketing) $3 187439
650 # 0 $a Corporations. $3 150567
700 1 # $a Balmer, John M. T. $3 1000002505