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Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Empathetic marketing :/ Mark Ingwer.
其他題名:	how to satisfy the 6 core emotional needs of your customers /
作者:	Ingwer, Mark.
出版者:	New York :Palgrave Macmillan,2012.
面頁冊數:	xiv, 235 p. :ill. ;25 cm.
標題:	Customer relations - Psychological aspects. -
ISBN:	9780230340275 (hbk.) :
ISBN:	023034027X (hbk.)

Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /
Ingwer, Mark.

Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /Mark Ingwer. - New York :Palgrave Macmillan,2012. - xiv, 235 p. :ill. ;25 cm.

Includes bibliographical references (p. [225]-229) and index.

ISBN: 9780230340275 (hbk.) :NT976

LCCN: 2011041705Subjects--Topical Terms:

166422
Customer relations
--Psychological aspects.

LC Class. No.: HF5415.5 / .I544 2012

Dewey Class. No.: 658.8/12

Empathetic marketing :how to satisfy the 6 core emotional needs of your customers /
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