南開科技大學圖書館 |

回上頁

The importance of different athletic department Web site content: Perceptions of NCAA Division I sports information directors and directors of marketing.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The importance of different athletic department Web site content: Perceptions of NCAA Division I sports information directors and directors of marketing./
作者:	Blackman, Jesse Aycock, Jr.
面頁冊數:	88 p.
附註:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1452.
Contained By:	Dissertation Abstracts International65-04A.
標題:	Business Administration, Marketing. -
電子資源:	Download fulltext (下載全文)
ISBN:	0496768786

The importance of different athletic department Web site content: Perceptions of NCAA Division I sports information directors and directors of marketing.
LDR:02022nmm 2200289 4500 001 1000004273
005 20051102155241.5
008 141201s2004 eng d
020 $a 0496768786
035 $a (UnM)AAI3129620
035 $a AAI3129620
040 $a UnM $c UnM{me_controlnum}
100 1 $a Blackman, Jesse Aycock, Jr. $3 1000005570
245 1 4 $a The importance of different athletic department Web site content: Perceptions of NCAA Division I sports information directors and directors of marketing.
300 $a 88 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1452.
500 $a Adviser: Todd Seidler.
502 $a Thesis (Ph.D.)--The University of New Mexico, 2004.
520 $a The purpose of this study was to determine what type of content directors of marketing and sports information directors of NCAA Division I college athletic programs found most important on their athletic department's official web site. A secondary purpose of this study was to determine how directors of marketing and sports information directors of NCAA Division I collegiate athletic programs self-reported their performance in providing the type of content they find most important to have on their department's official athletic web site. Surveys were collected from 229 sports information directors and directors of marketing of NCAA Division I athletic programs. Each subject was asked to rate the important of each of 12 types of content to a collegiate athletic web site as well as rate their web site's performance in providing each type of content. Subjects found historical information to be most important and they felt their web site was best providing historical information.
590 $a School code: 0142.
650 4 $a Business Administration, Marketing. $3 1000005425
650 4 $a Education, Administration. $3 1000005409
650 4 $a Recreation. $3 188261
690 $a 0338
690 $a 0514
690 $a 0814
710 2 0 $a The University of New Mexico. $3 1000005571
773 0 $t Dissertation Abstracts International $g 65-04A.
790 1 0 $a Seidler, Todd, $e advisor
790 $a 0142
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3129620 $z Download fulltext (下載全文)