南開科技大學圖書館 |

言語: 日文

ヘルプ

南開科技大學

圖書館首頁

編目中圖書申請

ログイン

ホームページ

スイッチ: ラベル | MARC形式 | 国際標準書誌記述(ISBD)

Nation branding, propaganda, and pub...

Gaither, Thomas Kenneth.

Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites.

レコード種別:	コンピュータ・メディア : 単行資料
タイトル / 著者:	Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites./
著者:	Gaither, Thomas Kenneth.
記述:	295 p.
注記:	Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1163.
含まれています:	Dissertation Abstracts International65-04A.
主題:	Mass Communications. -
電子資源:	Download fulltext (下載全文)
国際標準図書番号 (ISBN):	0496769685

Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites.
Gaither, Thomas Kenneth.

Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites. - 295 p.

Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1163.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2004.

This quantitative content analysis and narrative analysis of the 31 developing countries with official head of state English-language Web sites determines how leaders of developing countries are representing themselves to an English-speaking audience on the World Wide Web. The study factors in the characteristics and features of Web sites to develop and test a culturally sensitive model of effective public relations practice that incorporates theoretical aspects of international public relations, persuasion, and propaganda.

ISBN: 0496769685Subjects--Topical Terms:

1000005573
Mass Communications.

Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites.
LDR:03099nmm 2200313 4500 001 1000004274
005 20051102155241.5
008 141201s2004 eng d
020 $a 0496769685
035 $a (UnM)AAI3129710
035 $a AAI3129710
040 $a UnM $c UnM{me_controlnum}
100 1 $a Gaither, Thomas Kenneth. $3 1000005572
245 1 0 $a Nation branding, propaganda, and public relations: An analysis of English-language developing country head of state Web sites.
300 $a 295 p.
500 $a Source: Dissertation Abstracts International, Volume: 65-04, Section: A, page: 1163.
500 $a Adviser: Patricia A. Curtin.
502 $a Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2004.
520 $a This quantitative content analysis and narrative analysis of the 31 developing countries with official head of state English-language Web sites determines how leaders of developing countries are representing themselves to an English-speaking audience on the World Wide Web. The study factors in the characteristics and features of Web sites to develop and test a culturally sensitive model of effective public relations practice that incorporates theoretical aspects of international public relations, persuasion, and propaganda.
520 $a The 31 heads of state of state in the study population have chosen a mass-mediated technology to reserve a storefront in the global marketplace of the World Wide Web. The data suggest that Web presence is only one issue, however; how the sites contribute to nation branding is another issue. Study findings revealed there is no standard way in which heads of state of developing countries represent themselves on the World Wide Web, although all use propaganda to varying degrees and purposes on their Web sites. The study also found that Web sites are more similar than dissimilar in content but not in design.
520 $a From the results of the mixed-methods research strategy, the model was revised to incorporate persuasion theory through the use of latitudes. Using propaganda devices developed by the Institute for Propaganda Analysis, the data suggest that the devices of glittering generalities, transfer, testimonial, bandwagon, and plain folks fall on a continuum tending toward effective public relations practice. Ad hominem, card stacking, fear appeal, false dichotomy, and name calling devices conversely tend away from effective public relations practice and are limited in movement on the proposed continuum of effective public relations practice. The model resulting from this study demonstrates that public relations research needs to advance beyond western-based models that exclude propaganda and develop theory that strengthens the link between international public relations and persuasion.
590 $a School code: 0153.
650 4 $a Mass Communications. $3 1000005573
650 4 $a Journalism. $3 1000005574
650 4 $a Business Administration, Marketing. $3 1000005425
690 $a 0708
690 $a 0391
690 $a 0338
710 2 0 $a The University of North Carolina at Chapel Hill. $3 1000005424
773 0 $t Dissertation Abstracts International $g 65-04A.
790 1 0 $a Curtin, Patricia A., $e advisor
790 $a 0153
791 $a Ph.D.
792 $a 2004
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3129710 $z Download fulltext (下載全文)

館藏地: 出版年: 卷號:

館藏

此限制條件找不到符合的館藏，請您更換限制條件。

建立或儲存個人書籤

書目轉出

取書館別