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Brand Management :Research, Theory a...

Bjerre, Mogens.

Brand Management :Research, Theory and Practice.

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Brand Management :/
其他題名:	Research, Theory and Practice.
作者:	Heding, Tilde.
其他作者:	Knudtzen, Charlotte F.
出版者:	Hoboken :Taylor & Francis,2008.
面頁冊數:	286 p.
標題:	Brand name products. -
電子資源:	Click here for online access to this book (查閱全文)
ISBN:	9780203996171 (electronic bk.)
ISBN:	0203996178 (electronic bk.)

Brand Management :Research, Theory and Practice.
Heding, Tilde.

Brand Management :Research, Theory and Practice.[electronic resource]. - Hoboken :Taylor & Francis,2008. - 286 p.

Book Cover; Title; Copyright; Contents; List of illustrations; List of tables; List of boxes; Foreword; Preface; Acknowledgements; Part I Setting the scene; 1 Introduction; 2 Key words in brand management; 3 Overview: brand management 1985-2006; Part II Seven brand approaches; 4 The economic approach; 5 The identity approach; 6 The consumer-based approach; 7 The personality approach; 8 The relational approach; 9 The community approach; 10 The cultural approach; Part III Taxonomy; 11 Taxonomy of brand management 1985-2006; Notes; Name Index; Subject Index;

Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands.

Electronic reproduction.

Available via World Wide Web.

Mode of access: World Wide Web.

ISBN: 9780203996171 (electronic bk.)Subjects--Topical Terms:

149447
Brand name products.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.827

Brand Management :Research, Theory and Practice.
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