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Secrets of the marketing masterswhat the best marketers do--and why it works /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Secrets of the marketing masters/ Dick Martin.
其他題名:	what the best marketers do--and why it works /
作者:	Martin, Dick,
出版者:	New York :American Management Association,c2009.
面頁冊數:	1 online resource (xxii, 265 p.)
標題:	Marketing. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	9780814410226 (electronic bk.)
ISBN:	0814410227 (electronic bk.)
ISBN:	9780814409435 (cloth)
ISBN:	0814409431 (cloth)

Secrets of the marketing masterswhat the best marketers do--and why it works /
Martin, Dick,1946-

Secrets of the marketing masterswhat the best marketers do--and why it works /[electronic resource] :Dick Martin. - New York :American Management Association,c2009. - 1 online resource (xxii, 265 p.)

Includes bibliographical references (p. 239-256) and index.

Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.

Top experts reveal how to shine in even the most competitive marketplace.

ISBN: 9780814410226 (electronic bk.)

Standard No.: 9786612091322

Source: 209132MILSubjects--Topical Terms:

147453
Marketing.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415 / .M3246 2009eb

Dewey Class. No.: 658.8

Secrets of the marketing masterswhat the best marketers do--and why it works /
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