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Free gift inside!forget the customer ; develop marketease /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Free gift inside!/ Stephen Brown.
其他題名:	forget the customer ; develop marketease /
作者:	Brown, Stephen,
出版者:	Chichester :Capstone,2003.
面頁冊數:	1 online resource (vi, 294 p.)
標題:	Marketing. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	1841126020 (electronic bk.)
ISBN:	9781841126029 (electronic bk.)

Free gift inside!forget the customer ; develop marketease /
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260 $a Chichester : $b Capstone, $c 2003.
300 $a 1 online resource (vi, 294 p.)
504 $a Includes bibliographical references and index.
505 0 $a FREE GIFT INSIDE!!; CONTENTS; Free Gifts; Preface Got them old, B1-B2, US visitors' visa blues; Lesson 1 How to win business and infuriate people; Lesson 2 How to cope with canny customers; Lesson 3 How to handle how-to marketing books; Lesson 4 How to trump the trick-or-treat; Lesson 5 How to employ exclusivity effectively; Lesson 6 How to amplify; Lesson 7 How to sell sham secrets; Lesson 8 How to entertain when entertainment is everywhere; Lesson 9 How to do a Harry Potter; Lesson 10 How to get out of jail free; Lesson 11 How to bait the marketing mousetrap; Notes and references.
520 $a Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.* Based on the article 'Torment Your Customers (They'll Love It' which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing.
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