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The power of strategy innovationa new way of linking creativity and strategic planning to discover great business opportunities /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	The power of strategy innovation/ Robert E. Johnston, Jr., J. Douglas Bate.
其他題名:	a new way of linking creativity and strategic planning to discover great business opportunities /
作者:	Johnston, Robert E.
其他作者:	Bate, J. Douglas.
出版者:	New York :AMACOM,c2003.
面頁冊數:	1 online resource (xviii, 286 p.) :ill.
標題:	Strategic planning. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0814427499 (electronic bk.)
ISBN:	9780814427491 (electronic bk.)
ISBN:	0814407684
ISBN:	9780814407684

The power of strategy innovationa new way of linking creativity and strategic planning to discover great business opportunities /
Johnston, Robert E.

The power of strategy innovationa new way of linking creativity and strategic planning to discover great business opportunities /[electronic resource] :Robert E. Johnston, Jr., J. Douglas Bate. - New York :AMACOM,c2003. - 1 online resource (xviii, 286 p.) :ill.

Includes bibliographical references (p. 279-282) and index.

Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by.

ISBN: 0814427499 (electronic bk.)

Source: CL0500000080Safari Books OnlineSubjects--Topical Terms:

146621
Strategic planning.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HD30.28 / .J657 2003eb

Dewey Class. No.: 658.4/012

The power of strategy innovationa new way of linking creativity and strategic planning to discover great business opportunities /
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