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Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Corporate and organizational identities/ edited by Bertrand Moingeon and Guillaume Soenen.
其他題名:	integrating strategy, marketing, communication and organizational perspectives /
其他作者:	Moingeon, Bertrand.
出版者:	London ;Routledge,2003.
面頁冊數:	1 online resource (xx, 201 pages) :illustrations
附註:	"This edition published in the Taylor & Francis e-Library, 2003"--Title page verso.
標題:	Corporate culture. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0203361725 (electronic bk.)
ISBN:	9780203361726 (electronic bk.)

Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /
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245 0 0 $a Corporate and organizational identities $h [electronic resource] : $b integrating strategy, marketing, communication and organizational perspectives / $c edited by Bertrand Moingeon and Guillaume Soenen.
260 $a London ; $a New York : $b Routledge, $c 2003.
300 $a 1 online resource (xx, 201 pages) : $b illustrations
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500 $a "This edition published in the Taylor & Francis e-Library, 2003"--Title page verso.
504 $a Includes bibliographical references and index.
505 0 0 $t Introduction / $r Bertrand Moingeon, Guillaume Soenen -- $g PART I. The dynamics of identities -- $t Five facets of collective identities: integrating corporate and organizational identity / $r Guillaume Soenen, Bertrand Moingeon -- $t Hybrid identity of law firms / $r Stuart Albert, Edward Adams -- $t Where do we go from here? Predicting identification among dispersed employees / $r Kevin W. Rock, Michael G. Pratt -- $g PART II. Identities in action -- $t Reducing dissonance: closing the gap between projected and attributed identity / $r Samia Chreim -- $t Manifestations in behavior versus perceptions of identity: convergence or not? / $r Johan Van Rekom -- $t Narrative identity: navigating between "reality" and "fiction" / $r Bernard Kahane, Roland Reitter -- $g PART III. Managing identities -- $t Creating a new identity for France T歋l歋com: beyond a visual exercise? / $r Monique Brun -- $t Conversion of organizational identity research findings into actions / $r Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- $t Corporate brand and organizational identity / $r Jean-No鋀l Kapferer.
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