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Business strategyan introduction /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Business strategy/ David Campbell, George Stonehouse and Bill Houston.
其他題名:	an introduction /
作者:	Campbell, David J.
其他作者:	Stonehouse, George.
出版者:	Oxford :Butterworth-Heinemann,2002.
面頁冊數:	1 online resource (xxi, 478 pages)
附註:	Previous edition: 1999.
標題:	Business planning. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585462798 (electronic bk.)
ISBN:	9780585462790 (electronic bk.)
ISBN:	0080476341 (electronic bk.)
ISBN:	9780080476346 (electronic bk.)

Business strategyan introduction /
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250 $a 2nd ed.
260 $a Oxford : $b Butterworth-Heinemann, $c 2002.
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500 $a Previous edition: 1999.
504 $a Includes bibliographical references and index.
505 0 $a Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index;
520 $a Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
588 $a Description based on print version record.
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