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Understanding the hospitality consumer

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding the hospitality consumer/ Alistair Williams.
Author:	Williams, Alistair.
Published:	Oxford ;Butterworth-Heinemann,2002.
Description:	1 online resource (xv, 261 p.) :ill.
Subject:	Hospitality industry - Management. -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585458111 (electronic bk.)
ISBN:	9780585458113 (electronic bk.)
ISBN:	0080519962 (electronic bk.)
ISBN:	9780080519968
ISBN:	9780750652490
ISBN:	0750652497

Understanding the hospitality consumer
Williams, Alistair.

Understanding the hospitality consumer[electronic resource] /Alistair Williams. - Oxford ;Butterworth-Heinemann,2002. - 1 online resource (xv, 261 p.) :ill. - Hospitality, leisure and tourism. - Hospitality, leisure, and tourism series..

Includes bibliographical references and index.

Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption.

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In

ISBN: 0585458111 (electronic bk.)

Source: 93745:93744Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

168565
Hospitality industry
--Management.Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: TX911.3.M27 / W55 2002eb

Dewey Class. No.: 647.95/068

Understanding the hospitality consumer
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300 $a 1 online resource (xv, 261 p.) : $b ill.
490 1 $a Hospitality, leisure and tourism
504 $a Includes bibliographical references and index.
505 0 $a Introduction; Consumers and services; Individual processes; Social processes; Cultural influences; Consumer decision models; The end of the marketing concept; Postmodern consumers; Marketing meaning and signification; Researching contemporary consumers; Hospitality implications of the revolution in consumption.
505 0 $a Setting the context for the study of hospitality consumption -- An introduction to the consumption of hospitality -- Consuming hospitality services -- The key perspectives seen as complementary to an understanding of hospitality consumer behaviour -- Frameworks for considering hospitality consumer decision-making -- Individual processes in consuming hospitality -- Social and cultural influences on hospitality consumer behaviour -- The influence of reference groups on hospitality consumers -- Understanding the hospitality consumer in contemporary society and beyond -- The end of the marketing concept -- Postmodern consumers of hospitality services -- Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- Researching contemporary hospitality behaviour.
520 $a 'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry.Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques.Using industry based case studies and examples 'Understanding the Hospitality Consumer' :* In
588 $a Description based on print version record.
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650 0 $a Consumer behavior. $3 146707
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650 6 $a Consommateurs $x Comportement. $3 1000070141
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650 7 $a Comportamento do consumidor. $2 larpcal $3 1000070145
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830 0 $a Hospitality, leisure, and tourism series. $3 176373
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