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Countryside recreation site manageme...

Keirle, Ian,1960-

Countryside recreation site managementa marketing approach /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Countryside recreation site management/ Ian Keirle.
其他題名:	a marketing approach /
作者:	Keirle, Ian,
出版者:	London ;Routledge,2002.
面頁冊數:	1 online resource (xii, 228 p.) :ill.
標題:	Outdoor recreation - Management. - Great Britain -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	058546491X (electronic bk.)
ISBN:	9780585464916 (electronic bk.)
ISBN:	0203471881 (electronic bk.)
ISBN:	9780203471883 (electronic bk. : Adobe Reader)

Countryside recreation site managementa marketing approach /
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300 $a 1 online resource (xii, 228 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet
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