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Countryside recreation site manageme...

Keirle, Ian,1960-

Countryside recreation site managementa marketing approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Countryside recreation site management/ Ian Keirle.
Reminder of title:	a marketing approach /
Author:	Keirle, Ian,
Published:	London ;Routledge,2002.
Description:	1 online resource (xii, 228 p.) :ill.
Subject:	Outdoor recreation - Management. - Great Britain -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	058546491X (electronic bk.)
ISBN:	9780585464916 (electronic bk.)
ISBN:	0203471881 (electronic bk.)
ISBN:	9780203471883 (electronic bk. : Adobe Reader)

Countryside recreation site managementa marketing approach /
Keirle, Ian,1960-

Countryside recreation site managementa marketing approach /[electronic resource] :Ian Keirle. - London ;Routledge,2002. - 1 online resource (xii, 228 p.) :ill.

Includes bibliographical references and index.

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet

ISBN: 058546491X (electronic bk.)

Source: EBL180540eBook Libraryhttp://www.eblib.comSubjects--Topical Terms:

1000070548
Outdoor recreation
--Management.--Great BritainIndex Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: GV191.48.G7 / K45 2002eb

Dewey Class. No.: 796/.06/9

Countryside recreation site managementa marketing approach /
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245 1 0 $a Countryside recreation site management $h [electronic resource] : $b a marketing approach / $c Ian Keirle.
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300 $a 1 online resource (xii, 228 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises.The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet
588 $a Description based on print version record.
650 0 $a Outdoor recreation $z Great Britain $x Management. $3 1000070548
650 0 $a Outdoor recreation $z Great Britain $x Marketing. $3 1000070549
650 0 $a Recreation areas $z Great Britain $x Management. $3 1000070550
650 0 $a Recreation areas $z Great Britain $x Marketing. $3 1000070551
650 7 $a SPORTS & RECREATION $x Essays. $2 bisacsh $3 1000069422
650 7 $a SPORTS & RECREATION $x History. $2 bisacsh $3 1000069423
650 7 $a SPORTS & RECREATION $x Business Aspects. $2 bisacsh $3 1000069424
650 7 $a SPORTS & RECREATION $x Reference. $2 bisacsh $3 1000069425
650 7 $a GAMES $x Gambling $x Sports. $2 bisacsh $3 1000069426
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