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Practical marketing research

Pope, Jeffrey L.

Practical marketing research

レコード種別:	コンピュータ・メディア : 単行資料
タイトル / 著者:	Practical marketing research/ Jeffrey L. Pope.
著者:	Pope, Jeffrey L.
出版された:	New York :AMACOM,�993.
記述:	1 online resource (x, 325 pages) :illustrations
主題:	Marketing research. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
国際標準図書番号 (ISBN):	0585098549 (electronic bk.)
国際標準図書番号 (ISBN):	9780585098548 (electronic bk.)
国際標準図書番号 (ISBN):	9780814450864
国際標準図書番号 (ISBN):	0814450865

Practical marketing research
Pope, Jeffrey L.

Practical marketing research[electronic resource] /Jeffrey L. Pope. - New, updated ed. - New York :AMACOM,�993. - 1 online resource (x, 325 pages) :illustrations

Includes bibliographical references and index.

The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.

ISBN: 0585098549 (electronic bk.)Subjects--Topical Terms:

148579
Marketing research.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.2 / .P63 1993eb

Dewey Class. No.: 658.8/3

Practical marketing research
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