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Public relations worktexta writing a...

Carden, Ann R.

Public relations worktexta writing and planning resource /

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Public relations worktext/ Joseph M. Zappala, Ann R. Carden.
其他題名:	a writing and planning resource /
作者:	Zappala, Joseph M.
其他作者:	Carden, Ann R.
出版者:	Mahwah, N.J. :Lawrence Erlbaum Associataes,2004.
面頁冊數:	1 online resource (xv, 350 p.) :ill.
附註:	Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998.
標題:	Public relations. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	1410610209 (electronic bk.)
ISBN:	9781410610201 (electronic bk.)

Public relations worktexta writing and planning resource /
Zappala, Joseph M.

Public relations worktexta writing and planning resource /[electronic resource] :Joseph M. Zappala, Ann R. Carden. - 2nd ed. - Mahwah, N.J. :Lawrence Erlbaum Associataes,2004. - 1 online resource (xv, 350 p.) :ill.

Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998.

Includes bibliographical references and indexes.

What Is Public Relations Writing? -- Basics of Public Relations Writing -- The Public Relations Process and Research -- Planning and Execution -- Memos, Letters, Reports, and Proposals -- News Releases -- Media Alerts, Pitch Letters, and Public Relations Photos -- Backgrounders, Features, and Advocacy Writing -- Newsletters -- Brochures, Fliers, and Posters -- Broadcast Media -- Online Writing and Communications -- Events -- Crisis Planning and Communications -- Evaluation.

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

ISBN: 1410610209 (electronic bk.)Subjects--Topical Terms:

149637
Public relations.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HM1221 / .Z37 2004eb

Dewey Class. No.: 659.2

Public relations worktexta writing and planning resource /
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