南開科技大學圖書館 |

Language: 繁體中文

說明(常見問題)

南開科技大學

圖書館首頁

編目中圖書申請

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Integrated marketing communications

Lauterborn, Robert F.

Integrated marketing communications

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Integrated marketing communications/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
作者:	Schultz, Don E.
其他作者:	Tannenbaum, Stanley I.
出版者:	Lincolnwood, Ill., USA :NTC Business Books,c1993.
面頁冊數:	1 online resource (xvii, 218 p.) :ill.
附註:	Includes index.
標題:	Communication in marketing. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585140162 (electronic bk.)
ISBN:	9780585140162 (electronic bk.)

Integrated marketing communications
Schultz, Don E.

Integrated marketing communications[electronic resource] /Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. - Lincolnwood, Ill., USA :NTC Business Books,c1993. - 1 online resource (xvii, 218 p.) :ill.

Includes index.

ISBN: 0585140162 (electronic bk.)Subjects--Topical Terms:

153067
Communication in marketing.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.123 / .S38 1993eb

Dewey Class. No.: 658.8/02

Integrated marketing communications
LDR:01322nmm 2200289La 4500 001 1000049635
005 20140912102948.0
006 m o u
007 cr cn|||||||||
008 000807s1993 ilua o 001 0 eng d
020 $a 0585140162 (electronic bk.)
020 $a 9780585140162 (electronic bk.)
035 $a (OCoLC)44954414
035 $a ocm44954414
040 $a N$T $b eng $c N$T $d OCL $d OCLCQ $d YDXCP $d OCLCQ $d OCLCF
049 $a MAIN{me_controlnum}
050 4 $a HF5415.123 $b .S38 1993eb
072 7 $a BUS $x 094000 $2 bisacsh
082 0 4 $a 658.8/02 $2 20
100 1 $a Schultz, Don E. $3 151952
245 1 0 $a Integrated marketing communications $h [electronic resource] / $c Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
260 $a Lincolnwood, Ill., USA : $b NTC Business Books, $c c1993.
300 $a 1 online resource (xvii, 218 p.) : $b ill.
500 $a Includes index.
588 $a Description based on print version record.
650 0 $a Communication in marketing. $3 153067
650 7 $a BUSINESS & ECONOMICS $x Green Business. $2 bisacsh $3 1000063179
650 7 $a Marketing. $3 147453
655 4 $a Electronic books. $2 local. $3 172687
700 1 $a Tannenbaum, Stanley I. $3 1000077202
700 1 $a Lauterborn, Robert F. $3 1000077203
776 0 8 $i Print version: $a Schultz, Don E. $t Integrated marketing communications. $d Lincolnwood, Ill., USA : NTC Business Books, c1993 $z 0844233633 $w (DLC) 91044518 $w (OCoLC)24953781
856 4 0 $3 EBSCOhost $u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=13315 $z Click here for online access to this book (查閱全文) (EBSCO eBook)
938 $a YBP Library Services $b YANK $n 2411551
938 $a EBSCOhost $b EBSC $n 13315