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The complete guide to publicitymaxim...

Marconi, Joe.

The complete guide to publicitymaximize visibility for your product, service, or organization /

レコード種別:	コンピュータ・メディア : 単行資料
タイトル / 著者:	The complete guide to publicity/ Joe Marconi.
その他のタイトル:	maximize visibility for your product, service, or organization /
著者:	Marconi, Joe.
出版された:	Lincolnwood, Ill. :NTC Business Books,�999.
記述:	1 online resource (xi, 239 pages) :illustrations
主題:	Publicity. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
国際標準図書番号 (ISBN):	0585154937
国際標準図書番号 (ISBN):	9780585154930

The complete guide to publicitymaximize visibility for your product, service, or organization /
Marconi, Joe.

The complete guide to publicitymaximize visibility for your product, service, or organization /[electronic resource] :Joe Marconi. - Lincolnwood, Ill. :NTC Business Books,�999. - 1 online resource (xi, 239 pages) :illustrations

Includes bibliographical references (page 229) and index.

Publicity: Definitions and DistinctionsChapter 1

Use copy

"Covers all aspects of planning and executing a successful publicity campaign, from defining what exactly constitutes 'publicity' to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities."--Cover.

Electronic reproduction.
[S.l.] :
HathiTrust Digital Library,
2010.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

http://purl.oclc.org/DLF/benchrepro0212

ISBN: 0585154937Subjects--Topical Terms:

151382
Publicity.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HM263 / .M2743 1999eb

Dewey Class. No.: 659

The complete guide to publicitymaximize visibility for your product, service, or organization /
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