南開科技大學圖書館 |

Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Corporate and organizational identities/ edited by Bertrand Moingeon and Guillaume Soenen.
Reminder of title:	integrating strategy, marketing, communication and organizational perspectives /
other author:	Moingeon, Bertrand.
Published:	London ;Routledge,2003.
Description:	1 online resource (xx, 201 pages) :illustrations
Subject:	Corporate culture. -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0203361725
ISBN:	9780203361726
ISBN:	9780415282048
ISBN:	0415282047
ISBN:	9780415282055
ISBN:	0415282055

Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /
Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /[electronic resource] :edited by Bertrand Moingeon and Guillaume Soenen. - London ;Routledge,2003. - 1 online resource (xx, 201 pages) :illustrations

Includes bibliographical references and index.

Introduction /Bertrand Moingeon, Guillaume Soenen --PART I. The dynamics of identities --

ISBN: 0203361725

Source: EBL171309eBook Libraryhttp://www.eblib.comSubjects--Topical Terms:

149651
Corporate culture.
Subjects--Index Terms:

Virlsomhedens identitet.Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HD58.7 / .C638 2003eb

Dewey Class. No.: 658

Corporate and organizational identitiesintegrating strategy, marketing, communication and organizational perspectives /
LDR:03793nmm 2200637Ia 4500 001 1000049983
005 20150318144440.0
006 m o d
007 cr cn|||||||||
008 030909s2003 enka ob 001 0 eng d
019 $a 58837124 $a 252721632 $a 455982026 $a 647444289 $a 756870767 $a 759630633
020 $a 0203361725 $q (electronic bk.)
020 $a 9780203361726 $q (electronic bk.)
020 $a 9780415282048 $q (hbk)
020 $a 0415282047 $q (hbk)
020 $a 9780415282055 $q (pbk.)
020 $a 0415282055 $q (pbk.)
035 $a (OCoLC)52993778 $z (OCoLC)58837124 $z (OCoLC)252721632 $z (OCoLC)455982026 $z (OCoLC)647444289 $z (OCoLC)756870767 $z (OCoLC)759630633
035 $a ocm52993778
037 $a EBL171309 $b eBook Library $n http://www.eblib.com
040 $a N$T $b eng $e pn $c N$T $d YDXCP $d OCLCQ $d ZCU $d OCLCO $d OCLCF $d OCLCQ $d MT4IT $d EBLCP $d E7B $d QE2 $d IDEBK $d DKDLA $d COO $d CRCPR $d OCLCQ $d TYFRS $d OCL
049 $a MAIN{me_controlnum}
050 4 $a HD58.7 $b .C638 2003eb
072 7 $a BUS $x 042000 $2 bisacsh
072 7 $a BUS $x 085000 $2 bisacsh
072 7 $a BUS $x 082000 $2 bisacsh
072 7 $a BUS $x 041000 $2 bisacsh
082 0 4 $a 658 $2 22
084 $a 65.011.1 $2 z
084 $a 658 $2 z
245 0 0 $a Corporate and organizational identities $h [electronic resource] : $b integrating strategy, marketing, communication and organizational perspectives / $c edited by Bertrand Moingeon and Guillaume Soenen.
260 $a London ; $a New York : $b Routledge, $c 2003.
300 $a 1 online resource (xx, 201 pages) : $b illustrations
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 0 $t Introduction / $r Bertrand Moingeon, Guillaume Soenen -- $g PART I. The dynamics of identities -- $t Five facets of collective identities: integrating corporate and organizational identity / $r Guillaume Soenen, Bertrand Moingeon -- $t Hybrid identity of law firms / $r Stuart Albert, Edward Adams -- $t Where do we go from here? Predicting identification among dispersed employees / $r Kevin W. Rock, Michael G. Pratt -- $g PART II. Identities in action -- $t Reducing dissonance: closing the gap between projected and attributed identity / $r Samia Chreim -- $t Manifestations in behavior versus perceptions of identity: convergence or not? / $r Johan Van Rekom -- $t Narrative identity: navigating between "reality" and "fiction" / $r Bernard Kahane, Roland Reitter -- $g PART III. Managing identities -- $t Creating a new identity for France T歋l歋com: beyond a visual exercise? / $r Monique Brun -- $t Conversion of organizational identity research findings into actions / $r Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- $t Corporate brand and organizational identity / $r Jean-No鋀l Kapferer.
588 0 $a Print version record.
650 0 $a Corporate culture. $3 149651
650 0 $a Organization. $3 146615
650 7 $a BUSINESS & ECONOMICS $x Management Science. $2 bisacsh $3 1000061559
650 7 $a BUSINESS & ECONOMICS $x Organizational Behavior. $2 bisacsh $3 1000061560
650 7 $a BUSINESS & ECONOMICS $x Industrial Management. $2 bisacsh $3 1000061561
650 7 $a BUSINESS & ECONOMICS $x Management. $2 bisacsh $3 1000061562
653 $a Virlsomhedens identitet.
653 $a Omgivelsernes opfattelse.
653 $a Corporate identity.
653 $a Organizational identity.
653 $a Perceptions.
653 $a Branding.
653 $a Employees.
653 $a France Telecom.
653 $a Corporate culture.
655 4 $a Electronic books. $2 local. $3 172687
700 1 $a Moingeon, Bertrand. $3 1000068192
700 1 $a Soenen, Guillaume B. $3 1000068193
776 0 8 $i Print version: $t Corporate and organizational identities. $d London ; New York : Routledge, 2003 $z 0415282047 $z 0415282055 $w (DLC) 2002068013 $w (OCoLC)49952544
856 4 0 $3 EBSCOhost $u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=93002 $z Click here for online access to this book (查閱全文) (EBSCO eBook)
938 $a CRC Press $b CRCP $n RUT00RU4287PDF
938 $a EBL - Ebook Library $b EBLB $n EBL171309
938 $a ebrary $b EBRY $n ebr10100331
938 $a EBSCOhost $b EBSC $n 93002
938 $a Ingram Digital eBook Collection $b IDEB $n 21783
938 $a YBP Library Services $b YANK $n 2284494
938 $a Taylor & Francis $b TAFR $n RUT00RU4287PDF