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Data warehousing and business intelligence for e-Commerce

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	Data warehousing and business intelligence for e-Commerce/ Alan R. Simon & Steven L. Shaffer.
作者:	Simon, Alan R.
其他作者:	Shaffer, Steven L.
出版者:	San Francisco :Morgan Kaufmann,�001.
面頁冊數:	1 online resource (xxi, 287 pages) :illustrations.
附註:	Includes index.
標題:	Electronic commerce. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585457115
ISBN:	9780585457116
ISBN:	0080491022
ISBN:	9780080491028
ISBN:	9781558607132
ISBN:	1558607137

Data warehousing and business intelligence for e-Commerce
Simon, Alan R.

Data warehousing and business intelligence for e-Commerce[electronic resource] /Alan R. Simon & Steven L. Shaffer. - San Francisco :Morgan Kaufmann,�001. - 1 online resource (xxi, 287 pages) :illustrations. - Morgan Kaufman series in data management. - Morgan Kaufman series in data management..

Includes index.

Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.

ISBN: 0585457115

00991439Subjects--Topical Terms:

147587
Electronic commerce.
Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5548.32 / .S56 2001eb

Dewey Class. No.: 658.8/4

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