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E-riches 2.0next-generation marketin...

Fox, Scott C.

E-riches 2.0next-generation marketing strategies for making millions online /

Record Type:	Electronic resources : Monograph/item
Title/Author:	E-riches 2.0/ Scott C. Fox.
Reminder of title:	next-generation marketing strategies for making millions online /
Author:	Fox, Scott C.
Published:	New York :American Management Association,�009.
Description:	1 online resource (325 pages) :illustrations
Subject:	Small business - Management. -
Online resource:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	9780814414712 (electronic bk.)
ISBN:	0814414710 (electronic bk.)

E-riches 2.0next-generation marketing strategies for making millions online /
Fox, Scott C.

E-riches 2.0next-generation marketing strategies for making millions online /[electronic resource] :Scott C. Fox. - New York :American Management Association,�009. - 1 online resource (325 pages) :illustrations

Includes bibliographical references (pages 313-314) and index.

Introduction. Marketing Your Way to e-Riches -- pt. 1. 21st Century Marketing: How the Rules Have Changed -- 1. My 9 Commandments for e-Riches Marketing Success -- 2. Quick Start Guide to Getting Your Business Online -- pt. 2. E-Mail: Your #1 Sales Opportunity -- 3. Today's Best E-Mail Publishing Strategies -- 4. RSS Feeds: The Revolution Is Being Syndicated -- 5. Feed-Based E-Mail Services Cut Your Production Time in Half -- 6. Winning E-Mail List Building Strategies -- 7. Automatically Make More Money with E-Mail Autoresponders -- pt. 3. Social Media Marketing Success Strategies -- 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids -- 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn -- 10. Build Your Own Social Network Customer Community -- 11. The Viral Marketing Power of Social Bookmarking and Social News Sites -- pt. 4. Attracting Customers With Blogs and Microblogs -- 12. Welcome to the Blogosphere -- 13. Microblogging with Twitter -- pt. 5. New Online Public Relations and Promotions Tools -- 14. The Truth About Public Relations -- 15. The Public Relations Opportunity Matrix (PROM) System -- 16. Attracting Customers (and Search Engines) with Online Article Syndication -- 17. How "Freemiums" Giveaway Promotions Make Money Online -- pt. 6. Profiting From Online Broadcasting -- 18. Customers Love Online Video -- 19. The New Marketing Power of Free Teleseminars and Webinars -- 20. Online Radio and Podcasts: Guest Interviews or Host Your Own -- pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies -- 21. Increase Your Sales with Search Engine Keyword Advertising -- 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce -- pt. 8. Your Winning Online Marketing Strategy -- 23. Measuring Your Online Sales Success -- 24. Differentiation Strategies in a Competitive Online Marketplace -- Conclusion: Let's Make It Happen -- App. Recommended Resources and Web Sites.

Powerful Internet marketing strategies for e-commerce success!

ISBN: 9780814414712 (electronic bk.)

Source: CL0500000048Safari Books OnlineSubjects--Topical Terms:

147624
Small business
--Management.Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HD62.7 / .F693 2009eb

Dewey Class. No.: 658.8/72

E-riches 2.0next-generation marketing strategies for making millions online /
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