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Advertising, the media and globalisation :a world in motion /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Advertising, the media and globalisation :/ John Sinclair.
其他題名:
a world in motion /
作者:
Sinclair, John,
出版者:
London ;Routledge,2012.
面頁冊數:
viii,160 p. :ill. ;24 cm.
標題:
Advertising - Social aspects. -
ISBN:
9780415668835 (pbk.) :
ISBN:
9780203143643 (e-book)
ISBN:
9780415668828 (hardback)
Advertising, the media and globalisation :a world in motion /
Sinclair, John,1944-
Advertising, the media and globalisation :
a world in motion /John Sinclair. - London ;Routledge,2012. - viii,160 p. :ill. ;24 cm.
Includes bibliographical references (p. [136]-151) and index.
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.
ISBN: 9780415668835 (pbk.) :NT1143
LCCN: 2011041862Subjects--Topical Terms:
146706
Advertising
--Social aspects.
LC Class. No.: HF5821 / .S577 2012
Dewey Class. No.: 659.1
Advertising, the media and globalisation :a world in motion /
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