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Strategy builder :how to create and communicate more effective strategies /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategy builder :/ Stephen Cummings & Duncan Angwin ; illustrated conceived by Stephen Cummings & Duncan Angwin, rawn by Rebecca Walthall.
其他題名:	how to create and communicate more effective strategies /
作者:	Cummings, Stephen.
其他作者:	Angwin, Duncan.
出版者:	Chichester, West Sussex ;Wiley,2015.
面頁冊數:	viii, 243 p. :ill. ;24 cm.
標題:	Strategic planning. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118707234.jpg
ISBN:	9781118707234 (hardback) :

Strategy builder :how to create and communicate more effective strategies /
Cummings, Stephen.

Strategy builder :how to create and communicate more effective strategies /Stephen Cummings & Duncan Angwin ; illustrated conceived by Stephen Cummings & Duncan Angwin, rawn by Rebecca Walthall. - Chichester, West Sussex ;Wiley,2015. - viii, 243 p. :ill. ;24 cm.

Includes bibliographical references.

Machine generated contents note: PART ONE: THE CONCEPT 1 Opportunities for a new way of developing strategy 5 Seven strengths of drawing strategy 12 What Strategy Builder does 22 PART TWO: DESIGN 25 User's Guide to the Strategy Builder's Framework Profiles 28 Environmental ecology 37 Competitive positioning 71 Resources and capabilities 105 Strategic growth options 139 Managing performance strategically 173 PART THREE: REALIZATION 207 Well-built strategies, simply conveyed 209 Six stratographic principles 213 The power of an arrow Endnotes 240 .

"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective."--

ISBN: 9781118707234 (hardback) :NT1220

LCCN: 2015001081Subjects--Topical Terms:

146621
Strategic planning.

LC Class. No.: HD30.28 / .C856 2015

Dewey Class. No.: 658.4/012

Strategy builder :how to create and communicate more effective strategies /
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300 $a viii, 243 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references.
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650 # 0 $a Strategic planning. $3 146621
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