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Digital business and e-commerce management :strategy, implementation and practice /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Digital business and e-commerce management :/ Dave Chaffey.
其他題名:	strategy, implementation and practice /
作者:	Chaffey, Dave,
其他作者:	Chaffey, Dave,
出版者:	Harlow :Pearson Education Limited,2015.
面頁冊數:	xxxi, 680 p. :col. ill. ;27 cm.
附註:	Previous editions published as: E-business & e-commerce management : strategy, implementation and practice.
標題:	Electronic commerce. -
ISBN:	9780273786542 (pbk.) :

Digital business and e-commerce management :strategy, implementation and practice /
Chaffey, Dave,1963-

Digital business and e-commerce management :strategy, implementation and practice /Dave Chaffey. - 6th ed. - Harlow :Pearson Education Limited,2015. - xxxi, 680 p. :col. ill. ;27 cm.

Previous editions published as: E-business & e-commerce management : strategy, implementation and practice.

Includes bibliographical references and index.

ISBN: 9780273786542 (pbk.) :NT1280Subjects--Topical Terms:

156114
Electronic commerce.

LC Class. No.: HF5548.32 / .C472 2015

Dewey Class. No.: 658.84

Digital business and e-commerce management :strategy, implementation and practice /
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300 $a xxxi, 680 p. : $b col. ill. ; $c 27 cm.
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650 # 0 $a Business enterprises $x Computer networks. $3 146733
700 1 # $a Chaffey, Dave, $d 1963- $t E-business & e-commerce management. $3 1000082894