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Policy and marketing strategies for digital media /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Policy and marketing strategies for digital media // edited by Yu-li Liu and Robert G. Picard.
其他作者:	Liu, Yu-li,
出版者:	New York :Routledge, Taylor & Francis Group,2014.
面頁冊數:	vii, 312 p. :ill. ;24 cm.
標題:	Digital media. -
ISBN:	9780415747714 (hbk : alk. paper) :

Policy and marketing strategies for digital media /
Policy and marketing strategies for digital media /edited by Yu-li Liu and Robert G. Picard. - New York :Routledge, Taylor & Francis Group,2014. - vii, 312 p. :ill. ;24 cm. - Routledge studies in new media and cyberculture ;19.

Includes bibliographical references and index.

ISBN: 9780415747714 (hbk : alk. paper) :NT4049

LCCN: 2013047894Subjects--Topical Terms:

156672
Digital media.

LC Class. No.: HE7645 / .P63 2014

Dewey Class. No.: 384.068/4

Policy and marketing strategies for digital media /
LDR:00662cam a2200193 a 450 001 1000056296
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020 $a 9780415747714 (hbk : alk. paper) : $c NT4049
035 $a 17992293
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HE7645 $b .P63 2014
082 0 0 $a 384.068/4 $2 23
245 0 0 $a Policy and marketing strategies for digital media / $c edited by Yu-li Liu and Robert G. Picard.
260 # $a New York : $b Routledge, Taylor & Francis Group, $c 2014.
300 $a vii, 312 p. : $b ill. ; $c 24 cm.
490 0 $a Routledge studies in new media and cyberculture ; $v 19
504 $a Includes bibliographical references and index.
650 # 0 $a Digital media. $3 156672
650 # 0 $a Mass media $x Technological innovations. $3 149542
650 # 0 $a Telecommunication $x Marketing. $3 156516
650 # 0 $a Telecommunication policy. $3 156677
700 1 # $a Liu, Yu-li, $d 1957- $3 1000083396
700 1 # $a Picard, Robert G. $3 1000083397

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E16875

六樓西文書庫 (6th Floor-Western Books)

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* 384.0684 P766 2014

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5030000-1030015

E18488

六樓西文書庫 (6th Floor-Western Books)

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* 384.0684 P766 2014 c.2

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0

5030000-1060011

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