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The handbook of mobile market research :tools and techniques for market researchers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The handbook of mobile market research :/ Ray Poynter, Navin Williams, and Sue York.
其他題名:	tools and techniques for market researchers /
作者:	Poynter, Ray.
其他作者:	Williams, Navin,
出版者:	Chichester, West Sussex, United Kingdom :John Wiley and Sons, Inc.,2014.
面頁冊數:	xiii, 295 p. :ill. ;25 cm.
標題:	Marketing research. -
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9781118935620.jpg
ISBN:	9781118935620 (hardback) :

The handbook of mobile market research :tools and techniques for market researchers /
Poynter, Ray.

The handbook of mobile market research :tools and techniques for market researchers /Ray Poynter, Navin Williams, and Sue York. - Chichester, West Sussex, United Kingdom :John Wiley and Sons, Inc.,2014. - xiii, 295 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9781118935620 (hardback) :NT1220

LCCN: 2014022436Subjects--Topical Terms:

148579
Marketing research.

LC Class. No.: HF5415.2 / .P659 2014

Dewey Class. No.: 658.8/3

The handbook of mobile market research :tools and techniques for market researchers /
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