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The handbook of strategic public relations and integrated marketing communications /
紀錄類型:
書目-語言資料,印刷品 : 單行本
Title/Author:
The handbook of strategic public relations and integrated marketing communications // edited by Clarke L. Caywood.
other author:
Caywood, Clarke L.,
Published:
New York :McGraw-Hill,2012.
Description:
xviii, 904 p. :ill. ;24 cm.
Notes:
Rev. ed. of: The handbook of strategic public relations & integrated communications. c1997.
Subject:
Communication in management. -
ISBN:
9780071767460 (hbk.) :
ISBN:
0071767460 (hbk.)
ISBN:
9780071770989 (e-ISBN)
ISBN:
0071770984 (e-MHID)
The handbook of strategic public relations and integrated marketing communications /
The handbook of strategic public relations and integrated marketing communications /
edited by Clarke L. Caywood. - 2nd ed. - New York :McGraw-Hill,2012. - xviii, 904 p. :ill. ;24 cm.
Rev. ed. of: The handbook of strategic public relations & integrated communications. c1997.
Includes bibliographical references and index.
The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book.
ISBN: 9780071767460 (hbk.) :NT2288
LCCN: 2012418426Subjects--Topical Terms:
149625
Communication in management.
LC Class. No.: HM263 / .H317 2012
The handbook of strategic public relations and integrated marketing communications /
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Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
E16883
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.45 H236 2012
一般(Normal)
On shelf
0
5030000-1030015
1 records • Pages 1 •
1
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