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The handbook of strategic public relations and integrated marketing communications /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The handbook of strategic public relations and integrated marketing communications // edited by Clarke L. Caywood.
其他作者:	Caywood, Clarke L.,
出版者:	New York :McGraw-Hill,2012.
面頁冊數:	xviii, 904 p. :ill. ;24 cm.
附註:	Rev. ed. of: The handbook of strategic public relations & integrated communications. c1997.
標題:	Communication in management. -
ISBN:	9780071767460 (hbk.) :
ISBN:	0071767460 (hbk.)
ISBN:	9780071770989 (e-ISBN)
ISBN:	0071770984 (e-MHID)

The handbook of strategic public relations and integrated marketing communications /
The handbook of strategic public relations and integrated marketing communications /edited by Clarke L. Caywood. - 2nd ed. - New York :McGraw-Hill,2012. - xviii, 904 p. :ill. ;24 cm.

Rev. ed. of: The handbook of strategic public relations & integrated communications. c1997.

Includes bibliographical references and index.

The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book.

ISBN: 9780071767460 (hbk.) :NT2288

LCCN: 2012418426Subjects--Topical Terms:

149625
Communication in management.

LC Class. No.: HM263 / .H317 2012

The handbook of strategic public relations and integrated marketing communications /
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300 $a xviii, 904 p. : $b ill. ; $c 24 cm.
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520 # $a The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book.
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650 # 0 $a Communication in marketing. $3 153067
650 # 0 $a Public relations. $3 149637
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730 0 # $a Handbook of strategic public relations & integrated communications. $3 1000083422