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International strategy :context, concepts and implications /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	International strategy :/ David Collis.
其他題名:	context, concepts and implications /
作者:	Collis, David J.
出版者:	West Sussex :John Wiley and Sons, Inc.,2014.
面頁冊數:	xv, 374 p. :ill. ;25 cm.
標題:	Competition. -
ISBN:	9781405139687 (paperback) :

International strategy :context, concepts and implications /
Collis, David J.

International strategy :context, concepts and implications /David Collis. - West Sussex :John Wiley and Sons, Inc.,2014. - xv, 374 p. :ill. ;25 cm.

Includes bibliographical references and index.

Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.

"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--

ISBN: 9781405139687 (paperback) :NT1220

LCCN: 2014017637Subjects--Topical Terms:

147934
Competition.

LC Class. No.: HD62.4 / .C626 2014

Dewey Class. No.: 658.4/012

International strategy :context, concepts and implications /
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020 $a 9781405139687 (paperback) : $c NT1220
020 $z 9781118740873 (ebk)
020 $z 9781118740927 (ebk)
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040 $a DLC $b eng $c DLC
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050 0 0 $a HD62.4 $b .C626 2014
082 0 0 $a 658.4/012 $2 23
084 $a BUS019000 $2 bisacsh
100 1 $a Collis, David J. $3 147931
245 1 0 $a International strategy : $b context, concepts and implications / $c David Collis.
260 # $a West Sussex : $b John Wiley and Sons, Inc., $c 2014.
300 $a xv, 374 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 8 # $a Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.
520 # $a "Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"-- $c Provided by publisher.
520 # $a "This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"-- $c Provided by publisher.
650 # 0 $a Competition. $3 147934
650 # 0 $a International business enterprises $x Management. $3 147639
650 # 0 $a Strategic alliances (Business) $3 147646
650 # 0 $a Strategic planning. $3 146621
776 0 8 $i Online version: $a Collis, David J. $t International strategy $d West Sussex : John Wiley and Sons, Inc., 2014 $z 9781118740873 $w (DLC) 2014019537