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国際標準書誌記述(ISBD)
International strategy :context, concepts and implications /
レコード種別:
言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:
International strategy :/ David Collis.
その他のタイトル:
context, concepts and implications /
著者:
Collis, David J.
出版された:
West Sussex :John Wiley and Sons, Inc.,2014.
記述:
xv, 374 p. :ill. ;25 cm.
主題:
Competition. -
国際標準図書番号 (ISBN):
9781405139687 (paperback) :
International strategy :context, concepts and implications /
Collis, David J.
International strategy :
context, concepts and implications /David Collis. - West Sussex :John Wiley and Sons, Inc.,2014. - xv, 374 p. :ill. ;25 cm.
Includes bibliographical references and index.
Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.
"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--
ISBN: 9781405139687 (paperback) :NT1220
LCCN: 2014017637Subjects--Topical Terms:
147934
Competition.
LC Class. No.: HD62.4 / .C626 2014
Dewey Class. No.: 658.4/012
International strategy :context, concepts and implications /
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Machine generated contents note: Acknowledgments Preface Introduction Motivation and definition - What is international strategy? PART ONE. The Context Facing International Firms 1 The Ubiquity and Importance of International Competition 2 Why Do Firms Go International? PART TWO. Conceptual Framework: What Is Different about International Strategy? 3 What Is Distinctively Different about International Strategy? 4 What Is Uniquely Strategic about International Strategy? 5 Generic International Strategies 6 Choice of Generic International Strategy PART THREE. Managerial Implications 7 What Product? 8 Which Country? 9 Where Locate? 10 How Organize? 11 The Modern Multinational: Is There One Best Strategy? Are We All Transnational Now? About the Author Index.
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"Guide to the generic strategic issues that arise when firms compete internationally. Designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe"--
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"This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete internationally"--
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0 ~に基づいて論評
所在地:
全部
六樓西文書庫 (6th Floor-Western Books)
出版年:
巻次:
所藏資料
1 レコード • ページ 1 •
1
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付属資料
E16901
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.4012 C713 2014
一般(Normal)
在架
0
5030000-1030015
1 筆 • 頁數 1 •
1
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