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Strategic management for tourism, hospitality and events /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Strategic management for tourism, hospitality and events // Nigel Evans.
作者:	Evans, Nigel,
出版者:	London ;Routledge Taylor & Francis Group,2015.
面頁冊數:	xx, 708 p. :ill. (some col.) ;25 cm.
標題:	Hospitality industry - Management. -
ISBN:	9780415837248 (paperback) :
ISBN:	9780415837279 (hardback)

Strategic management for tourism, hospitality and events /
Evans, Nigel,1955-

Strategic management for tourism, hospitality and events /Nigel Evans. - 2nd ed. - London ;Routledge Taylor & Francis Group,2015. - xx, 708 p. :ill. (some col.) ;25 cm.

Includes bibliographical references and indexes.

Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.

ISBN: 9780415837248 (paperback) :NT1905

LCCN: 2014020183Subjects--Topical Terms:

168565
Hospitality industry
--Management.

LC Class. No.: G155.A1 / E927 2015

Dewey Class. No.: 910.68/4

Strategic management for tourism, hospitality and events /
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245 1 0 $a Strategic management for tourism, hospitality and events / $c Nigel Evans.
250 $a 2nd ed.
260 # $a London ; $a New York : $b Routledge Taylor & Francis Group, $c 2015.
300 $a xx, 708 p. : $b ill. (some col.) ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
505 0 # $a Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand.
650 # 0 $a Hospitality industry $x Management. $3 168565
650 # 0 $a Strategic planning. $3 146621
650 # 0 $a Tourism $x Management. $3 168971