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Advanced Google AdWords /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Advanced Google AdWords // Brad Geddes.
其他題名:	Google AdWords
作者:	Geddes, Brad,
出版者:	Indianapolis, Indiana :SYBEX,c2014.
面頁冊數:	xxxvi, 657 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Internet advertising. -
ISBN:	9781118819562 (pbk.) :
ISBN:	111881956X (pbk.)

Advanced Google AdWords /
Geddes, Brad,

Advanced Google AdWords /Google AdWords Brad Geddes. - 3rd ed. - Indianapolis, Indiana :SYBEX,c2014. - xxxvi, 657 p. :ill. ;24 cm.

Includes index.

Understanding search theory -- Performing keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Creating landing pages that convert searchers into buyers -- Learning advanced optimization techniques -- Demystifying quality score -- Beyond text: employing image, video, and mobile ads -- Understanding the display network -- Understanding advanced display network techniques -- Utilizing advanced geographic targeting techniques -- Saving time and scaling accounts with the AdWords editor -- Devising profitable bid strategies -- Organizing accounts successfully -- Implementing testing techniques that will increase profits -- AdWords reports: extracting actionable information -- Step by step: create and monitor your AdWords account.

ISBN: 9781118819562 (pbk.) :NT1225

LCCN: 2014497131 Subjects--Uniform Titles:

Google AdWords.
Subjects--Topical Terms:

1000083203
Internet advertising.

LC Class. No.: HF6146.I58 / G43 2014

Dewey Class. No.: 658.8720285536

Advanced Google AdWords /
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500 $a Includes index.
505 0 # $a Understanding search theory -- Performing keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Creating landing pages that convert searchers into buyers -- Learning advanced optimization techniques -- Demystifying quality score -- Beyond text: employing image, video, and mobile ads -- Understanding the display network -- Understanding advanced display network techniques -- Utilizing advanced geographic targeting techniques -- Saving time and scaling accounts with the AdWords editor -- Devising profitable bid strategies -- Organizing accounts successfully -- Implementing testing techniques that will increase profits -- AdWords reports: extracting actionable information -- Step by step: create and monitor your AdWords account.
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650 # 0 $a Internet marketing. $3 155952