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Brands :meaning and value in media culture /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brands :/ Adam Arvidsson.
Reminder of title:	meaning and value in media culture /
Author:	Arvidsson, Adam.
Published:	London ;Routledge,2006.
Description:	168 p. ;24 cm.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0654/2005009512-d.html
ISBN:	9780415347167 (pbk.) :
ISBN:	0415347165 (pbk.)
ISBN:	9780415347150 (hbk.)
ISBN:	0415347157 (hbk.)

Brands :meaning and value in media culture /
Arvidsson, Adam.

Brands :meaning and value in media culture /Adam Arvidsson. - London ;Routledge,2006. - 168 p. ;24 cm.

Includes bibliographical references (p. [141]-160) and index.

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

ISBN: 9780415347167 (pbk.) :NT1313

LCCN: 2005009512

Nat. Bib. No.: GBA525379bnb

Nat. Bib. Agency Control No.: 013147298UkSubjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / A78 2005

Dewey Class. No.: 658.8/27

Brands :meaning and value in media culture /
LDR:01190cam a2200313 a 4500 001 1000061480
003 DLC
005 20070907162425.0
008 050405s2006 enk b 001 0 eng
010 $a 2005009512
015 $a GBA525379 $2 bnb
016 7 $a 013147298 $2 Uk
020 $a 9780415347167 (pbk.) : $c NT1313
020 $a 0415347165 (pbk.)
020 $a 9780415347150 (hbk.)
020 $a 0415347157 (hbk.)
035 $a (OCoLC)ocm58986045
035 $a (OCoLC)58986045
035 $a 2005009512
040 $a DLC $c DLC $d BAKER $d BWKUK $d UKM $d OCLCQ $d NLGGC $d YDXCP $d OCLCQ $d LVB $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b A78 2005
082 0 0 $a 658.8/27 $2 22
100 1 $a Arvidsson, Adam. $3 1000088914
245 1 0 $a Brands : $b meaning and value in media culture / $c Adam Arvidsson.
260 $a London ; $a New York : $b Routledge, $c 2006.
300 $a 168 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [141]-160) and index.
505 0 $a Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.
650 0 $a Brand name products. $3 149447
650 0 $a Branding (Marketing) $3 187439
650 0 $a Internet marketing. $3 148374
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0654/2005009512-d.html

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1 records • Pages 1 •
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No. of reservations

E17432

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.827 A795 2006

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5030000-1040009

1 records • Pages 1 •
1

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