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Professional services marketing handbook :how to build relationships, grow your firm and become a client champion /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Professional services marketing handbook :/ edited by Nigel Clark ; foreword by Charles Nixon.
其他題名:	how to build relationships, grow your firm and become a client champion /
其他作者:	Clark, Nigel.
出版者:	London ;KoganPage,2015.
面頁冊數:	ix, 262 p. :ill. ;24 cm.
標題:	Professions - Marketing. -
ISBN:	9780749473464 (paperback) :
ISBN:	0749473460 (paperback)

Professional services marketing handbook :how to build relationships, grow your firm and become a client champion /
Professional services marketing handbook :how to build relationships, grow your firm and become a client champion /edited by Nigel Clark ; foreword by Charles Nixon. - London ;KoganPage,2015. - ix, 262 p. :ill. ;24 cm.

Includes bibliographical references and index.

"The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"--

ISBN: 9780749473464 (paperback) :NT1125

LCCN: 2015000917Subjects--Topical Terms:

1000002547
Professions
--Marketing.

LC Class. No.: HD8038.A1 / P76 2015

Dewey Class. No.: 658.8

Professional services marketing handbook :how to build relationships, grow your firm and become a client champion /
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245 0 0 $a Professional services marketing handbook : $b how to build relationships, grow your firm and become a client champion / $c edited by Nigel Clark ; foreword by Charles Nixon.
260 $a London ; $a Philadelphia, PA : $b KoganPage, $c 2015.
300 $a ix, 262 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, Jacobs, PwC, Reeves & Co and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands"-- $c Provided by publisher.
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