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Small data :the tiny clues that uncover huge trends /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Small data :/ Martin Lindstrom.
其他題名:	the tiny clues that uncover huge trends /
作者:	Lindström, Martin,
出版者:	London :John Murray Learning,2016.
面頁冊數:	x, 245 p. :ill. ;22 cm.
標題:	Consumer behavior. -
ISBN:	9781473634060 (paperback) :
ISBN:	1473634067 (paperback)

Small data :the tiny clues that uncover huge trends /
Lindström, Martin,1970-

Small data :the tiny clues that uncover huge trends /Martin Lindstrom. - London :John Murray Learning,2016. - x, 245 p. :ill. ;22 cm.

Includes bibliographical references (p. [235]-239) and index.

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--

ISBN: 9781473634060 (paperback) :NT908Subjects--Topical Terms:

146707
Consumer behavior.

LC Class. No.: HF5415.32 / .L5576 2016

Dewey Class. No.: 658.834

Small data :the tiny clues that uncover huge trends /
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020 $z 9781473630154 (eISBN)
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245 1 0 $a Small data : $b the tiny clues that uncover huge trends / $c Martin Lindstrom.
260 $a London : $b John Murray Learning, $c 2016.
300 $a x, 245 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. [235]-239) and index.
520 $a "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
650 0 $a Consumer behavior. $3 146707
650 0 $a Branding (Marketing) $3 187439