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Small data :the tiny clues that uncover huge trends /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Small data :/ Martin Lindstrom.
その他のタイトル:	the tiny clues that uncover huge trends /
著者:	Lindström, Martin,
出版された:	London :John Murray Learning,2016.
記述:	x, 245 p. :ill. ;22 cm.
主題:	Consumer behavior. -
国際標準図書番号 (ISBN):	9781473634060 (paperback) :
国際標準図書番号 (ISBN):	1473634067 (paperback)

Small data :the tiny clues that uncover huge trends /
Lindström, Martin,1970-

Small data :the tiny clues that uncover huge trends /Martin Lindstrom. - London :John Murray Learning,2016. - x, 245 p. :ill. ;22 cm.

Includes bibliographical references (p. [235]-239) and index.

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--

ISBN: 9781473634060 (paperback) :NT908Subjects--Topical Terms:

146707
Consumer behavior.

LC Class. No.: HF5415.32 / .L5576 2016

Dewey Class. No.: 658.834

Small data :the tiny clues that uncover huge trends /
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020 $a 9781473634060 (paperback) : $c NT908
020 $a 1473634067 (paperback)
020 $z 9781473630154 (eISBN)
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035 $a (OCoLC)944938640
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050 $a HF5415.32 $b .L5576 2016
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100 1 $a Lindström, Martin, $d 1970- $3 1000091849
245 1 0 $a Small data : $b the tiny clues that uncover huge trends / $c Martin Lindstrom.
260 $a London : $b John Murray Learning, $c 2016.
300 $a x, 245 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references (p. [235]-239) and index.
520 $a "Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
650 0 $a Consumer behavior. $3 146707
650 0 $a Branding (Marketing) $3 187439