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Platform revolution :how networked markets are transforming the economy and how to make them work for you /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Platform revolution :/ Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
其他題名:	how networked markets are transforming the economy and how to make them work for you /
作者:	Parker, Geoffrey
其他作者:	Van Alstyne, Marshall.
出版者:	New York :W.W. Norton,2016.
面頁冊數:	xiii, 336 p. :ill. ;25 cm.
標題:	Internet marketing. -
ISBN:	9780393249132 (hardcover) :
ISBN:	0393249131 (hardcover)

Platform revolution :how networked markets are transforming the economy and how to make them work for you /
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003 DLC
005 20160722130722.0
008 160222s2016 nyua b 001 0 eng
010 $a 2016001066
020 $a 9780393249132 (hardcover) : $c NT830
020 $a 0393249131 (hardcover)
035 $a 2016001066
040 $a DLC $b eng $c DLC
042 $a pcc
050 0 0 $a HF5415.1265 $b .P3674 2016
082 0 0 $a 658.8/72 $2 23
100 1 $a Parker, Geoffrey $q (Geoffrey G.) $3 1000091920
245 1 0 $a Platform revolution : $b how networked markets are transforming the economy and how to make them work for you / $c Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
250 $a 1st ed.
260 $a New York : $b W.W. Norton, $c 2016.
300 $a xiii, 336 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 301-323) and index.
505 0 $a Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
650 0 $a Internet marketing. $3 148374
650 0 $a Strategic planning. $3 146621
700 1 $a Van Alstyne, Marshall. $3 1000091921
700 1 $a Choudary, Sangeet Paul. $3 1000091922