| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Services marketing :/ K. Douglas Hoffman, John E.G. Bateson. |
| Reminder of title: |
concepts, strategies, & cases / |
| Author: |
Hoffman, K. Douglas. |
| other author: |
Bateson, John E. G. |
| Published: |
Australia :Cengage Learning,c2017. |
| Description: |
xv, 458 p. :ill. (some col.) ;27 cm. |
| Subject: |
Service industries - Marketing. - |
| ISBN: |
9781285429786 (bound) : |
| ISBN: |
1285429788 (bound) |