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Marketing strategy :text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy :/ O.C. Ferrell, Michael D. Hartline.
Reminder of title:	text and cases /
Author:	Ferrell, O. C.
other author:	Hartline, Michael D.
Published:	Australia :South-Western, Cengage Learning,c2014.
Description:	xxvi, 587 p. :ill. (some col.), map ;26 cm.
Subject:	Marketing - Management. -
ISBN:	9781285170435 (pbk.) :
ISBN:	1285170431 (pbk.)

Marketing strategy :text and cases /
Ferrell, O. C.

Marketing strategy :text and cases /O.C. Ferrell, Michael D. Hartline. - 6th ed., international ed. - Australia :South-Western, Cengage Learning,c2014. - xxvi, 587 p. :ill. (some col.), map ;26 cm.

Includes bibliographical references and indexes.

ISBN: 9781285170435 (pbk.) :NT1150

Nat. Bib. No.: GBB2A4977bnbSubjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .M3586 2014

Dewey Class. No.: 658.8

Marketing strategy :text and cases /
LDR:00706cam a2200205 a 4500 001 1000074863
005 20170710105839.0
008 170731s2014 at ab b 001 0 eng d
015 $a GBB2A4977 $2 bnb
020 $a 9781285170435 (pbk.) : $c NT1150
020 $a 1285170431 (pbk.)
035 $a (OCoLC)813858744
035 $a ocn813858744
040 $a UKMGB $b eng $c UKMGB $d SITPL $d OCLCO $d YDXCP $d CPV
050 $a HF5415.13 $b .M3586 2014
082 0 4 $a 658.8 $2 23
100 1 $a Ferrell, O. C. $3 154863
245 1 0 $a Marketing strategy : $b text and cases / $c O.C. Ferrell, Michael D. Hartline.
250 $a 6th ed., international ed.
260 $a Australia : $b South-Western, Cengage Learning, $c c2014.
300 $a xxvi, 587 p. : $b ill. (some col.), map ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Management $v Case studies. $3 154728
700 1 $a Hartline, Michael D. $3 154864

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Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

No. of reservations

E18043

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.8 F383 2014

一般(Normal)

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0

5030000-1050010

1 records • Pages 1 •
1

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