Marketing - Management.
概要
            | 作品: | 84 作品在 84 項出版品 84 種語言 | |
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書目資訊
          
                      
                        Marketing for the nonmarketing executive :an integrated resource management guide for the 21st century /
                      
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                        Lessons from a chief marketing officer :what it takes to win in consumer marketing /
                      
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                        Market-based management :strategies for growing customer value and profitability /
                      
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                        Value-based marketing for bottom-line success :5 steps to creating customer value /
                      
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                        The dollarization discipline :how smart companies create customer value... and profit from it /
                      
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                        Think before you engage :100 questions to ask before starting a social media marketing campaign /
                      
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                        Understanding digital marketing :marketing strategies for engaging the digital generation /
                      
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                        Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
                      
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                        The marketing pathfinder :key concepts and cases for marketing strategy and decision making /
                      
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                        Grow by focusing on what matters :competitive strategy in 3 circles : 3-circle growth /
                      
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                        Obstructive marketing :restricting distribution of products and services in the age of asymmetric warfare /
                      
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