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Strategic marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing // David W. Cravens, Nigel F. Piercy.
Author:	Cravens, David W.
other author:	Piercy, Nigel.
Published:	New York :McGraw-Hill,c2013.
Description:	xviii, 653 p. :ill. ;26 cm.
Subject:	Marketing - Decision making. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html
ISBN:	9780078028908 (bound)
ISBN:	9780071326230 (pbk. : international ed. : ordering) :
ISBN:	0078028906 (bound)
ISBN:	0071326235 (pbk. : international ed. : ordering)

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens, Nigel F. Piercy. - 10th ed. - New York :McGraw-Hill,c2013. - xviii, 653 p. :ill. ;26 cm.

Includes bibliographical references and indexes.

ISBN: 9780078028908 (bound)

LCCN: 2012012653Subjects--Topical Terms:

160320
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .C72 2013

Dewey Class. No.: 658.8/02

Strategic marketing /
LDR:00949cam a2200253 a 4500 001 1000074881
005 20170710111505.0
008 120329s2013 nyua b 001 0 eng
010 $a 2012012653
020 $a 9780078028908 (bound)
020 $a 9780071326230 (pbk. : international ed. : ordering) : $c NT1230
020 $a 0078028906 (bound)
020 $a 0071326235 (pbk. : international ed. : ordering)
035 $a 17231788
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.135 $b .C72 2013
082 0 0 $a 658.8/02 $2 23
100 1 $a Cravens, David W. $3 170894
245 1 0 $a Strategic marketing / $c David W. Cravens, Nigel F. Piercy.
250 $a 10th ed.
260 $a New York : $b McGraw-Hill, $c c2013.
300 $a xviii, 653 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Decision making. $3 160320
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Management $v Case studies. $3 154728
700 1 $a Piercy, Nigel. $3 170895
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html

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No. of reservations

E18061

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.802 C898 2013

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5030000-1050010

1 records • Pages 1 •
1

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