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Principles of marketing /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Principles of marketing // Philip Kotler, Gary Armstrong.
作者:
Kotler, Philip.
其他作者:
Armstrong, Gary
出版者:
Boston :Pearson Education,c2016.
面頁冊數:
731 p. :ill. (chiefly col.), col. ports. ;28 cm.
附註:
"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--T.p. verso.
標題:
Marketing. -
ISBN:
9781292092485 (pbk.) :
ISBN:
1292092483 (pbk.)
Principles of marketing /
Kotler, Philip.
Principles of marketing /
Philip Kotler, Gary Armstrong. - 16th ed., global ed. - Boston :Pearson Education,c2016. - 731 p. :ill. (chiefly col.), col. ports. ;28 cm.
"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16/e, ISBN 978-0-133-79502-8, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2016"--T.p. verso.
Includes bibliographical references and indexes.
ISBN: 9781292092485 (pbk.) :NT1500Subjects--Topical Terms:
147453
Marketing.
LC Class. No.: HF5415 / .K63 2016
Dewey Class. No.: 658.8
Principles of marketing /
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六樓西文書庫 (6th Floor-Western Books)
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