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Consumer behaviour in sport and events :marketing action /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Consumer behaviour in sport and events :/ Daniel C. Funk.
其他題名:	marketing action /
作者:	Funk, Daniel C.
出版者:	London :Routledge,2016.
面頁冊數:	xvii, 247 p. :ill. ;24 cm.
標題:	Sports - Marketing. -
ISBN:	9781138135499 (bound) :
ISBN:	9780750686662 (pbk.)

Consumer behaviour in sport and events :marketing action /
Funk, Daniel C.

Consumer behaviour in sport and events :marketing action /Daniel C. Funk. - London :Routledge,2016. - xvii, 247 p. :ill. ;24 cm. - Sports marketing series.

Includes bibliographical references and index.

ISBN: 9781138135499 (bound) :NT3232Subjects--Topical Terms:

153026
Sports
--Marketing.

LC Class. No.: GV716 / .F86 2016

Dewey Class. No.: 796.0698

Consumer behaviour in sport and events :marketing action /
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020 $a 9781138135499 (bound) : $c NT3232
020 $a 9780750686662 (pbk.)
035 $a 00018212
050 4 $a GV716 $b .F86 2016
082 0 4 $a 796.0698 $2 23
100 1 $a Funk, Daniel C. $3 1000103117
245 1 0 $a Consumer behaviour in sport and events : $b marketing action / $c Daniel C. Funk.
260 $a London : $b Routledge, $c 2016.
300 $a xvii, 247 p. : $b ill. ; $c 24 cm.
490 0 $a Sports marketing series
504 $a Includes bibliographical references and index.
650 0 $a Sports $x Marketing. $3 153026
650 0 $a Consumer behavior. $3 146707

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