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Marketing for competitiveness :Asia to the world! in the age of digital consumers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for competitiveness :/ Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
其他題名:	Asia to the world! in the age of digital consumers /
作者:	Kotler, Philip.
其他作者:	Kartajaya, Hermawan,
出版者:	Hackensack, NJ ;World Scientific,c2017.
面頁冊數:	xiv, 288 p. :ill., ports. ;23 cm.
標題:	Marketing - Asia. -
ISBN:	9813201959 (bound)
ISBN:	9789813201958 (bound)
ISBN:	9813201967 (pbk.)
ISBN:	9789813201965 (pbk.) :

Marketing for competitiveness :Asia to the world! in the age of digital consumers /
Kotler, Philip.

Marketing for competitiveness :Asia to the world! in the age of digital consumers /Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - Hackensack, NJ ;World Scientific,c2017. - xiv, 288 p. :ill., ports. ;23 cm.

Includes bibliographical references.

ISBN: 9813201959 (bound)Subjects--Topical Terms:

152246
Marketing
--Asia.

LC Class. No.: HF5415.12.A78 / K68 2017

Dewey Class. No.: 658.80095

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