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Marketing for competitiveness :Asia to the world! in the age of digital consumers /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing for competitiveness :/ Philip Kotler, Hermawan Kartajaya, Hooi Den Huan.
其他題名:	Asia to the world! in the age of digital consumers /
作者:	Kotler, Philip.
其他作者:	Kartajaya, Hermawan,
出版者:	Hackensack, NJ ;World Scientific,c2017.
面頁冊數:	xiv, 288 p. :ill., ports. ;23 cm.
標題:	Marketing - Asia. -
ISBN:	9813201959 (bound)
ISBN:	9789813201958 (bound)
ISBN:	9813201967 (pbk.)
ISBN:	9789813201965 (pbk.) :

Marketing for competitiveness :Asia to the world! in the age of digital consumers /
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700 1 $a Kartajaya, Hermawan, $d 1947- $3 1000103121
700 1 $a Hooi, Den Huan. $3 1000103122