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Experiential marketing :a practical guide to interactive brand experiences /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Experiential marketing :/ Shirra Smilansky.
Reminder of title:	a practical guide to interactive brand experiences /
Author:	Smilansky, Shaz.
Published:	New York :Kogan Page,2018.
Description:	xv,304 p. :ill. ;24 cm.
Notes:	Revised edition of the author's Experiential marketing, 2009.
標題:	Branding (Marketing) -
ISBN:	9780749480967 (pbk.) :

Experiential marketing :a practical guide to interactive brand experiences /
Smilansky, Shaz.

Experiential marketing :a practical guide to interactive brand experiences /Shirra Smilansky. - 2nd ed. - New York :Kogan Page,2018. - xv,304 p. :ill. ;24 cm.

Revised edition of the author's Experiential marketing, 2009.

Includes bibliographical references and index.

An experiential revolution: the accelerating transformation of business and marketing -- What is experiential marketing? -- A whole new world : millennials, brand experiences and social media -- The experience economy is here -- Concept stores, the future of retail and pop-ups -- Digital experiences, artificial intelligence in marketing and merged realities -- The better creative model : how to create unique experiential marketing ideas -- Set message : an activation framework for your experiential marketing strategy -- Situation and background : exploring the business context for experiential marketing -- Experiential objectives : how to creatively define and set your goals -- Target audience : gathering holistic insights and understanding of your customers -- Message : key communication of your brand message using experiential marketing -- Experiential strategy: how to develop live brand experience strategies and frameworks -- Selected locations and brand ambassadors for your experiential marketing strategy -- Systems and mechanisms for measurement for experiential marketing planning -- Action : how to deliver and project manage live brand experiences -- Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments -- Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward -- Conclusion: planning for the future of experiential marketing -- Index.

ISBN: 9780749480967 (pbk.) :NT772

LCCN: 2017043565Subjects--Topical Terms:

187439
Branding (Marketing)

LC Class. No.: HF5415.1255 / .S55 2018

Dewey Class. No.: 658.8/27

Experiential marketing :a practical guide to interactive brand experiences /
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008 171027s2018 nyua b 001 0 eng
010 $a 2017043565
020 $a 9780749480967 (pbk.) : $c NT772
020 $z 9780749480974 (eISBN)
035 $a 20102531
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.1255 $b .S55 2018
082 0 0 $a 658.8/27 $2 23
100 1 $a Smilansky, Shaz. $3 1000109069
245 1 0 $a Experiential marketing : $b a practical guide to interactive brand experiences / $c Shirra Smilansky.
250 $a 2nd ed.
260 # $a New York : $b Kogan Page, $c 2018.
300 $a xv,304 p. : $b ill. ; $c 24 cm.
500 $a Revised edition of the author's Experiential marketing, 2009.
504 $a Includes bibliographical references and index.
505 0 # $a An experiential revolution: the accelerating transformation of business and marketing -- What is experiential marketing? -- A whole new world : millennials, brand experiences and social media -- The experience economy is here -- Concept stores, the future of retail and pop-ups -- Digital experiences, artificial intelligence in marketing and merged realities -- The better creative model : how to create unique experiential marketing ideas -- Set message : an activation framework for your experiential marketing strategy -- Situation and background : exploring the business context for experiential marketing -- Experiential objectives : how to creatively define and set your goals -- Target audience : gathering holistic insights and understanding of your customers -- Message : key communication of your brand message using experiential marketing -- Experiential strategy: how to develop live brand experience strategies and frameworks -- Selected locations and brand ambassadors for your experiential marketing strategy -- Systems and mechanisms for measurement for experiential marketing planning -- Action : how to deliver and project manage live brand experiences -- Gauging effectiveness : creating a real-world test-and-learn approach for experiential marketing environments -- Evaluation : interpreting and monitoring tangible results from experiential marketing : an integrated approach is the way forward -- Conclusion: planning for the future of experiential marketing -- Index.
650 # 0 $a Branding (Marketing) $3 187439
650 # 0 $a Target marketing. $3 150419