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Creative arts marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creative arts marketing // Liz Hill ... [et al.].
other author:	Hill, Elizabeth,
Published:	Abingdon, Oxon ;Routledge,2018.
Description:	xvi,305 p. :ill. ;25 cm.
Subject:	Arts - Marketing. -
ISBN:	9781138213760 (pbk.) :
ISBN:	1138213764 (pbk.)
ISBN:	9781138213777 (hbk.)
ISBN:	1138213772 (hbk.)

Creative arts marketing /
Creative arts marketing /Liz Hill ... [et al.]. - 3rd ed. - Abingdon, Oxon ;Routledge,2018. - xvi,305 p. :ill. ;25 cm.

Includes bibliographical references and index.

The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.

ISBN: 9781138213760 (pbk.) :NT1276

LCCN: 2017018432Subjects--Topical Terms:

1000088592
Arts
--Marketing.

LC Class. No.: NX634 / .H55 2018

Dewey Class. No.: 700.68/8

Creative arts marketing /
LDR:01086cam a2200277 a 4500 001 1000080359
003 OCoLC
005 20180724215455.0
008 170503s2018 enka b 001 0 eng
010 $a 2017018432
019 $a 978886375 $a 978902220
020 $a 9781138213760 (pbk.) : $c NT1276
020 $a 1138213764 (pbk.)
020 $a 9781138213777 (hbk.)
020 $a 1138213772 (hbk.)
035 $a (OCoLC)985603953 $z (OCoLC)978886375 $z (OCoLC)978902220
035 $a ocn985603953
040 $a DLC $b eng $c DLC $d OCLCO $d OCLCF $d YDX $d BDX $d YDX $d OCLCO $d OCLCQ
042 $a pcc
050 0 0 $a NX634 $b .H55 2018
082 0 0 $a 700.68/8 $2 23
245 0 0 $a Creative arts marketing / $c Liz Hill ... [et al.].
250 $a 3rd ed.
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2018.
300 $a xvi,305 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
650 # 0 $a Arts $x Marketing. $3 1000088592
650 # 0 $a Arts $x Management. $3 186987
700 1 # $a Hill, Elizabeth, $d 1960- $3 1000109071

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Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

No. of reservations

E18544

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 700.688 H645 2018

一般(Normal)

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0

5030000-1060011

1 records • Pages 1 •
1

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