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Building brand identity in the age of social media :emerging research and opportunities /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Building brand identity in the age of social media :/ Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
其他題名:	emerging research and opportunities /
作者:	Ekhlassi, Amir,
其他作者:	Adibi, Amir Mohammad,
出版者:	Hershey, PA :Business Science Reference,c2018.
面頁冊數:	ix,189 p. :ill. ;27 cm.
標題:	Advertising - Brand name products. -
ISBN:	9781522551430 (hbk.) :

Building brand identity in the age of social media :emerging research and opportunities /
LDR:00790cam a2200205 a 4500 001 1000080438
005 20180302103251.0
008 170807s2018 paua b 001 0 eng
010 $a 2017036702
020 $a 9781522551430 (hbk.) : $c NT4178
020 $z 9781522551447 (ebook)
035 $a 19866687
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b E445 2018
082 0 0 $a 658.8/72 $2 23
100 1 $a Ekhlassi, Amir, $d 1979- $3 1000109214
245 1 0 $a Building brand identity in the age of social media : $b emerging research and opportunities / $c Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi.
260 # $a Hershey, PA : $b Business Science Reference, $c c2018.
300 $a ix,189 p. : $b ill. ; $c 27 cm.
490 1 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $a Includes bibliographical references and index.
650 # 0 $a Advertising $x Brand name products. $3 151468
650 # 0 $a Brand name products. $3 149447
650 # 0 $a Branding (Marketing) $3 187439
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Social media. $3 187437
700 1 # $a Adibi, Amir Mohammad, $d 1991- $3 1000109215
700 1 # $a Niknejhad Moghadam, Mahdi, $d 1990- $3 1000109216
830 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. $3 1000109217