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Sloganization in language education discourse :conceptual thinking in the age of academic marketization /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Sloganization in language education discourse :/ edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.
其他題名:	conceptual thinking in the age of academic marketization /
其他作者:	Breidbach, Stephan.
出版者:	Bristol ;Multilingual Matters,c2019.
面頁冊數:	ix,178 p. :ill. ;24 cm.
標題:	Language and languages - Study and teaching. -
ISBN:	9781788921862 (bound)
ISBN:	9781788921855 (pbk.) :
ISBN:	9781788921879 (pdf)
ISBN:	9781788921886 (epub)
ISBN:	9781788921893 (kindle)

Sloganization in language education discourse :conceptual thinking in the age of academic marketization /
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020 $a 9781788921879 (pdf)
020 $a 9781788921886 (epub)
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050 0 0 $a P53.453 $b .S56 2019
082 0 0 $a 418.0071 $2 23
245 0 0 $a Sloganization in language education discourse : $b conceptual thinking in the age of academic marketization / $c edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.
260 # $a Bristol ; $a Blue Ridge Summit : $b Multilingual Matters, $c c2019.
300 $a ix,178 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster.
520 # $a "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"-- $c Provided by publisher.
650 # 0 $a Language and languages $x Study and teaching. $3 156421
650 # 0 $a Jargon (Terminology) $3 1000121498
700 1 # $a Breidbach, Stephan. $3 1000121496
700 1 # $a Küster, Lutz. $3 1000121497
700 1 # $a Schmenk, Barbara. $3 1000121495